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Social Media Analytics Tool

H M Revenue & Customs

This public procurement record has 1 release in its history.

Award

10 Aug 2026 at 14:20

Award Notice
Summary of the contracting process

HM Revenue & Customs procured a social media listening and analytics service covering social media, forums and news sources. The tool is intended to provide data about a range of HMRC services and help the department understand customer and stakeholder sentiment around those topics. This is a technology-enabled research and analytics service within the software and information systems category, rather than a conventional supply of packaged software alone. Delivery is for HMRC activity across the United Kingdom. The requirement is classified as a services contract and is identified as suitable for small and medium-sized enterprises. The buyer is HM Revenue & Customs, based in London.

The procurement has been completed and awarded. It was run as a selective call-off from a framework agreement, with tenders due by 4 June 2026 at 9:00am. Runtime Collective Ltd was awarded the contract on 27 July 2026 for £175,500 including the stated currency of GBP. The contract period runs from 29 July 2026 to 28 July 2029. The awarded requirement is a single social media analytics and listening service for HMRC, covering social media, forum and news data and analysis of sentiment relating to HMRC services. The award is active, and the procurement was evaluated through the framework call-off process.

This award indicates demand from HMRC for suppliers able to combine social media listening with structured analysis of forum and news content. A credible competitor for a future requirement would need a reliable analytics platform capable of collecting data across these channels, handling topics connected to multiple public services, and turning that data into useful insight on customer and stakeholder sentiment. Relevant strengths would include data coverage, monitoring and search capabilities, sentiment analysis, reporting, interpretation and service support for a public sector environment. The opportunity is suitable for SMEs, so a specialist analytics provider with demonstrable capability in social intelligence and insight could be well placed to compete when HMRC next requires this type of service.

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Notice Information

Notice Title

Social Media Analytics Tool

Notice Description

Social Media Listening Tool to provide social media, forum and news data on a variety of HMRC services to help understand customer and stakeholder sentiment around these topics.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-afe65903-a37c-47a2-8a01-a0f9c3931acb
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5866f2e4-a11f-4d18-a7fd-5c6a664afac3
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£175,500 £100K-£500K
Lots Value
Not specified
Awards Value
£175,500 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Aug 20262 weeks ago
Submission Deadline
4 Jun 2026Expired
Future Notice Date
Not specified
Award Date
27 Jul 20261 months ago
Contract Period
29 Jul 2026 - 28 Jul 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
H M Revenue & Customs
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SS99 1AA
Postcode Area
Southend-on-Sea
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH31 Southend-on-Sea
Delivery Location
Not specified
Local Authority
Southend-on-Sea
Electoral Ward
Victoria
Westminster Constituency
Southend East and Rochford

Supplier Information

Number of Suppliers
1
Supplier Name

Runtime Collective Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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