Award

HMRC Campaigns - Creative Agency Services - SR2256796087

H M REVENUE & CUSTOMS

This public procurement record has 1 release in its history.

Award

12 Jun 2025 at 13:22

Award Notice
Summary of the contracting process

H M Revenue & Customs has recently completed the procurement process for a high-profile contract titled "HMRC Campaigns - Creative Agency Services - SR2256796087," which falls under the advertising and marketing services category (CPV 79340000). This significant contract, valued at £11.1 million, was awarded via a CCS framework RM6125 Campaign Solutions, employing a selective procurement method through a call-off from a framework agreement. The contract, awarded to Digital Unlimited Group Ltd, commenced on 27 May 2025 and will run until 26 May 2028, supporting HMRC’s Communications team with strategic advertising campaigns. The process moved through various stages, starting with a tender period that concluded on 7 February 2025. The location for the procurement activities is London, with the postal code being SW1A 2BQ.

This contract presents substantial opportunities for businesses in the advertising and marketing sector seeking to engage with public sector clients. Companies capable of delivering innovative campaign strategies, creating compelling media assets, and managing influencer marketing will find this contract particularly attractive. Small and medium-sized enterprises (SMEs) would be well-suited for competing in similar procurement processes, provided they have the necessary expertise and resources to manage large-scale projects and fulfil the stipulated requirements. This contract exemplifies the UK Government's commitment to leveraging external expertise to enhance public communication strategies, offering business growth potential for companies that align with these service needs.

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Notice Information

Notice Title

HMRC Campaigns - Creative Agency Services - SR2256796087

Notice Description

This contract was awarded via CCS framework RM6125 Campaign Solutions. HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives. The creative agency will * support with the development of campaign strategies * deliver creative concepts to meet campaign objectives * advise on/directly produce assets and marketing collateral for various media channels * support with matters such as usage rights and the supply of assets to media owners * manage influencer marketing activations * conduct due diligence and liaising with influencers to co-curate messaging and content Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2ae9082c-9b84-4900-b92b-c8be50468ad1
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£11,100,000 £10M-£100M
Lots Value
Not specified
Awards Value
£11,100,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
12 Jun 20258 months ago
Submission Deadline
7 Feb 2025Expired
Future Notice Date
Not specified
Award Date
26 May 20259 months ago
Contract Period
26 May 2025 - 26 May 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
H M REVENUE & CUSTOMS
Contact Name
Michelle Walker
Contact Email
michelle.walker@hmrc.gov.uk
Contact Phone
03000 587792

Buyer Location

Locality
LONDON
Postcode
SS99 1AA
Post Town
Southend-on-Sea
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH31 Southend-on-Sea
Delivery Location
Not specified
Local Authority
Southend-on-Sea
Electoral Ward
Victoria
Westminster Constituency
Southend East and Rochford

Supplier Information

Number of Suppliers
1
Supplier Name

DIGITAL UNLIMITED GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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