Award

Influencer Marketing and social media management

YORKSHIRE PURCHASING ORGANISATION

This public procurement record has 1 release in its history.

Award

17 Feb 2025 at 14:18

Summary of the contracting process

The Yorkshire Purchasing Organisation has completed its procurement process for the contract titled "Influencer Marketing and social media management," within the advertising and marketing services industry. This procurement focused on sourcing a platform for finding influencers, managing influencer campaigns, and measuring campaign outcomes. Located in Wakefield, England, with postal code WF2 0XE, this tender follows a competitive quotation method (below threshold). The contract period spans from 1st April 2024 to 31st March 2026, with an awarded amount of £33,397. The award was published on 17th February 2025.

This tender offers significant opportunities for SMEs and VCSEs, as the procurement process explicitly considers suitability for these types of businesses. Companies specialising in advertising, influencer marketing, and social media management are well-suited to compete for similar opportunities. The awarded supplier for this contract is Meltwater UK Ltd, indicating that businesses with a focus on comprehensive social media and influencer analytics platforms may have a competitive advantage in such tenders.

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Notice Title

Influencer Marketing and social media management

Notice Description

Social Influencers platform for finding influencers, managing influencer campaigns and social media whilst measuring the outcome of the campaigns. Ability to find influencers who are talking about different topics, who are influential with specific audiences and whose content matches the brand aesthetics or organizational principles required

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b0d498a4-20e5-4942-b313-a5f49469df2e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b570be37-5006-4cd9-a3f1-0879071121d6
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£40,076 Under £100K
Lots Value
Not specified
Awards Value
£33,397 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
17 Feb 20251 years ago
Submission Deadline
10 Dec 2023Expired
Future Notice Date
Not specified
Award Date
10 Dec 20241 years ago
Contract Period
31 Mar 2024 - 31 Mar 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
YORKSHIRE PURCHASING ORGANISATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WAKEFIELD
Postcode
WF2 0XE
Post Town
Wakefield
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE45 Wakefield
Delivery Location
Not specified

Local Authority
Wakefield
Electoral Ward
Wrenthorpe and Outwood West
Westminster Constituency
Wakefield and Rothwell

Supplier Information

Number of Suppliers
1
Supplier Name

MELTWATER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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