Award

Research into attitudes towards offensive language on Television, including Video-on-Demand services and Radio 2025

OFCOM

This public procurement record has 1 release in its history.

Award

11 Mar 2026 at 11:00

Summary of the contracting process

Ofcom has concluded a public procurement process for a project titled "Research into attitudes towards offensive language on Television, including Video-on-Demand services and Radio 2025". This involves conducting mixed methods research to understand audience attitudes towards offensive language in media platforms. Classified under market research services, the procurement was conducted through a mini competition via the Ofcom Market Research Framework Agreement. The award, valued at £197,520, was made to Ipsos UK, a large enterprise based in London. The contract period spans from 27 January 2026 to 31 August 2026, and the project aims to cover regions including the United Kingdom and other international territories.

This procurement offers growth opportunities particularly for businesses specialising in market research and media analysis. Companies experienced in handling sensitive content analysis and those that can deliver comprehensive insights into consumer behaviour stand to benefit. Smaller and voluntary, community, and social enterprises were considered for this project, reflecting Ofcom's inclusive procurement strategy. Businesses that can contribute innovative research techniques and have a track record of delivering robust, insightful data in a competitive environment will find the project well aligned with their expertise.

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Notice Title

Research into attitudes towards offensive language on Television, including Video-on-Demand services and Radio 2025

Notice Description

Mixed methods research to provide Ofcom with an updated understanding of audience attitudes towards the acceptability of offensive language/ gestures in programmes on TV, radio and accessed through video-on-demand services.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b50ce093-4238-4e7f-b032-a13690d1c3bc
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6efbb5c7-5c4f-44c0-a5f6-12895cde1a2a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Mini Competition via Ofcom Market Research Framework Agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£197,520 £100K-£500K
Lots Value
Not specified
Awards Value
£197,520 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Mar 20263 days ago
Submission Deadline
26 Nov 2025Expired
Future Notice Date
Not specified
Award Date
12 Jan 20262 months ago
Contract Period
27 Jan 2026 - 31 Aug 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified

Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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