Award

PH Live Longer Better Strength and Balance Marketing Campaign - Digital Radio

HAMPSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

07 Nov 2025 at 14:39

Summary of the contracting process

Hampshire County Council, acting as the buyer, has completed the award stage of a procurement process for a marketing campaign entitled "PH Live Longer Better Strength and Balance Marketing Campaign - Digital Radio". This campaign, focused on advertising and marketing services, targets older adults in Hampshire aged 65 and above. It involves a six-week digital radio campaign airing across Bauer digital radio stations and partner platforms, including creative production, required licenses, and performance reporting. The contract period began on 29th October 2025 and will run until 8th March 2026, with a total value of £4,000. The procurement was conducted using a selective method, specifically a call-off from a framework agreement, and the associated tender process was marked as complete on 25th September 2025. The project's location is centered around Winchester, England, with a postal code of SO23 8UJ.

This tender creates significant opportunities for businesses operating in the advertising and marketing sector, particularly those that are small to medium enterprises (SMEs) given its suitability criteria. Companies with expertise in digital marketing and broadcasting, particularly those experienced in working with older demographics, will find this contract an excellent fit. Participation in such projects can enhance their portfolio and provide visibility across prominent digital platforms, thus offering a pathway for business growth. SMEs, such as Bauer Consumer Media Limited, which has already been awarded the contract, are ideal contenders for such tenders, especially if they are agile and capable of delivering targeted creative solutions.

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Notice Title

PH Live Longer Better Strength and Balance Marketing Campaign - Digital Radio

Notice Description

Public Health Live Longer Better marketing campaign. Six-week Audio Xi campaign targeted at older adults in Hampshire aged 65+. Airing across Bauer digital radio stations and partner platforms. Includes 264,286 impressions, creative production, required licenses and full post-campaign performance reporting.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7c0a6612-e366-4857-9b0d-2a873ac8e773
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£4,000 Under £100K
Lots Value
Not specified
Awards Value
£4,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Nov 20253 months ago
Submission Deadline
25 Sep 2025Expired
Future Notice Date
Not specified
Award Date
23 Oct 20254 months ago
Contract Period
29 Oct 2025 - 8 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HAMPSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WINCHESTER
Postcode
SO23 8UJ
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified

Local Authority
Winchester
Electoral Ward
St Michael
Westminster Constituency
Winchester

Supplier Information

Number of Suppliers
1
Supplier Name

BAUER CONSUMER MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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