Award

Student Recruitment Marketing - Media Buying and Campaign Services - AWARD

UNIVERSITY OF YORK

This public procurement record has 2 releases in its history.

AwardUpdate

02 Aug 2022 at 16:26

Award Notice
Award

02 Aug 2022 at 16:15

Award Notice
Summary of the contracting process

The University of York is seeking tenders for the "Student Recruitment Marketing - Media Buying and Campaign Services," focusing on advertising campaign services with a total contract value of £2,400,000 GBP. This procurement is currently at the Award stage, following an Open procedure with its contract period set from 1st February 2022 to 31st January 2024. The tender concluded on 10th September 2021; services will be delivered to the Yorkshire and the Humber region, specifically at the university's address in Heslington, York (postal code YO10 5DD).

This tender presents a significant opportunity for media buying agencies aiming to expand their footprint in the education sector. Agencies that specialise in end-to-end marketing campaigns, particularly those with a strategic focus in both domestic and international markets, would be well-suited to compete. The contract covers a range of services, including creative design, account management, and media insights, making it ideal for agencies equipped to deliver comprehensive marketing solutions.

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Notice Information

Notice Title

Student Recruitment Marketing - Media Buying and Campaign Services - AWARD

Notice Description

The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below. Media buying / advertising services (domestic and international markets) Campaign management Account management (including reporting) Media insights and intelligence Creative design (limited to adapting existing campaign content) Copywriting and proofing Concept development / Positioning Content and creative development and delivery Media sales and enquiry service Potential Providers must be able to offer all of the services above. Further details are available in the Invitation to Tender documents.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b6658e74-3dba-413b-966c-cc33d939ab99
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4512ea00-8d1b-4486-831a-7049a95048ad
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£2,400,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 Aug 20223 years ago
Submission Deadline
10 Sep 2021Expired
Future Notice Date
Not specified
Award Date
10 Dec 20214 years ago
Contract Period
1 Feb 2022 - 31 Jan 2024 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF YORK
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORTH YORKSHIRE
Postcode
YO10 5DD
Post Town
York
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
TLE Yorkshire and The Humber
Local Authority
York
Electoral Ward
Hull Road
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

NATIVES ONLINE

Further Information

Notice Documents

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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