Award

RBGKEW1397 Legacy Spring Campaign 2025

THE BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS, KEW

This public procurement record has 1 release in its history.

Award

22 Apr 2025 at 13:40

Summary of the contracting process

The procurement process for the "RBGKEW1397 Legacy Spring Campaign 2025" was conducted by The Board of Trustees of the Royal Botanic Gardens, Kew, located in London, postal code TW9 3AE. This contract, focusing on advertising campaign services classified under CPV code 79341400, falls within the industry category of marketing services. The procurement reached the award stage on 15 December 2024 and was published on 22 April 2025. The process was selective and executed as a call-off from a framework agreement, specifically the British Library Framework for digital advertising and specialist marketing support. The contract, valued at £30,500, is set to run from 17 December 2024 to 16 June 2025.

This tender presents an opportunity for businesses in the marketing and advertising sector, particularly those capable of delivering specialist campaigns beyond conventional frameworks. Influence Digital Ltd, identified as an SME, successfully secured this contract, indicating that small to medium-sized enterprises with digital marketing prowess are well-suited to compete for similar opportunities. Businesses focusing on creative media solutions and those with the capacity to tailor campaigns to specific institutional needs can leverage such contracts to expand their portfolios and foster growth. This tender underscores the importance of aligning business capabilities with niche client requirements within the public sector.

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Notice Title

RBGKEW1397 Legacy Spring Campaign 2025

Notice Description

RBG Kew has an agency (Anything is Possible) under contract for marketing campaigns and media buying. The Development team had a requirement for a specialist campaign that potentially sat outside the capabilities of the contracted agency. Framework Information British Library Framework - DIGITAL ADVERTISING AND SPECIALIST MARKETING SUPPORT REFERENCE: 002162

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b6aa3ccb-9871-4118-979a-8c1f0105adcb
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/47d52d01-2525-42a0-b982-a391ec417b65
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

79342000 - Marketing services

Notice Value(s)

Tender Value
£30,500 Under £100K
Lots Value
Not specified
Awards Value
£30,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Apr 202510 months ago
Submission Deadline
15 Dec 2024Expired
Future Notice Date
Not specified
Award Date
15 Dec 20241 years ago
Contract Period
17 Dec 2024 - 16 Jun 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS, KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
TW9 3AE
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

INFLUENCE DIGITAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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