Award

GB-London: RBGKEW1192 Membership and Day Visitor Optimisation

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 1 release in its history.

Award

10 Jul 2023 at 16:10

Summary of the contracting process

The Royal Botanic Gardens, Kew has awarded a contract for the project titled "Membership and Day Visitor Optimisation" to Baker Richards Consulting Ltd. The contract, valued at £39,000 GBP, falls under the category of Business and Management Consultancy Services. The tender, initiated as an open procedure, had its tender period end on June 23, 2023, with a contract period spanning from June 26, 2023, to October 31, 2023. This procurement opportunity aimed to identify growth strategies for visitor and membership revenue, with a specific focus on pricing strategies and income optimization.

This procurement by the Royal Botanic Gardens, Kew presents opportunities for small and medium enterprises (SMEs) in the services sector to contribute to the organisation's growth plans. Businesses specializing in consultancy services and strategic planning are well-suited to compete for similar tenders in the future. The contract period provides a window of opportunity for businesses to engage with the procurement process and potentially secure future contracts with the organisation.

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Notice Title

GB-London: RBGKEW1192 Membership and Day Visitor Optimisation

Notice Description

Kew Gardens was on a significant visitor and membership growth trajectory pre-Covid. Since the pandemic we have recovered some way but now have ambitious plans to accelerate visitor and member volume and income growth. We want to work with an external consultant to identity options for where growth will come from, to suggest pricing for the next two years, how best to optimise day visitor versus membership growth for maximum income, and project realistic targets for both over the next 7 years. The findings and recommendations should consist of membership pricing, product and benefits options along with day ticket pricing and its relationship to membership. The report which needs to be delivered by the end of August will be used to inform a paper to our Executive Board and Board of Trustees in the early autumn. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-bbba19a2-bb7c-4894-bb74-4e8f718c71da
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/08696727-495e-48d9-907c-cfec4edef1f5
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79410000 - Business and management consultancy services

Notice Value(s)

Tender Value
£39,000 Under £100K
Lots Value
Not specified
Awards Value
£39,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Jul 20232 years ago
Submission Deadline
22 Jun 2023Expired
Future Notice Date
Not specified
Award Date
22 Jun 20232 years ago
Contract Period
25 Jun 2023 - 31 Oct 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Sarah Jandu
Contact Email
procurement@kew.org
Contact Phone
02083325000

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

BAKER RICHARDS CONSULTING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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