Award

Adults' Media Literacy Tracker

OFCOM

This public procurement record has 1 release in its history.

Award

18 Jul 2025 at 13:11

Summary of the contracting process

The procurement process for the "Adults' Media Literacy Tracker" was conducted by OFCOM, a prominent organisation located in London. This project falls under the "Market research services" category, specifically focusing on gathering insights into adults' media literacy across various platforms with an emphasis on the internet. The procurement method employed was selective, executed as a call-off from a framework agreement. The tender period concluded on 22 November 2024, with the contract officially awarded to Critical Research Ltd. on 4 February 2025, and is set to run from 9 June 2025 to 31 March 2029. The total contract value amounts to £775,271.93 GBP.

This tender presents substantial opportunities for businesses involved in market research services, especially those with expertise in media literacy research. Given its classification as suitable for SMEs and VCSEs, smaller businesses or social enterprises that specialise in media, communications, and technology-related analyses could find this contract beneficial for growth. Such entities capable of conducting thorough research and analysis on media literacy across digital platforms will be well-suited to compete in similar future opportunities, thereby expanding their portfolios within the public sector.

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Notice Title

Adults' Media Literacy Tracker

Notice Description

The primary objective is to provide robust research on an on-going basis into the different elements of adults' media literacy across key platforms, with a particular focus on the internet.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-bc6ae7e5-fe3e-4d30-b52d-23311360ec1e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f58adca1-80fa-4e19-a860-5b0159abd079
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£775,271 £500K-£1M
Lots Value
Not specified
Awards Value
£775,271 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
18 Jul 20257 months ago
Submission Deadline
22 Nov 2024Expired
Future Notice Date
Not specified
Award Date
4 Feb 20251 years ago
Contract Period
8 Jun 2025 - 31 Mar 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Not specified
Contact Email
procurementnotice@ofcom.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLI London

Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

CRITICAL RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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