Award

Surprising York Place Based Branding Agency Services

CITY OF YORK COUNCIL

This public procurement record has 2 releases in its history.

Award

10 May 2019 at 11:04

Tender

07 Dec 2018 at 15:37

Summary of the contracting process

The City of York Council is seeking a specialist place-based branding agency to transform perceptions of York through a tender titled "Surprising York Place Based Branding Agency Services." This procurement pertains to the marketing services industry, with a budget of £100,000. The tender process has been completed, with the award announced on 10 May 2019. The contract period spans from 28 January 2019 to 27 July 2019. The procurement method used was a direct single tender action, as it was below a specific financial threshold.

This tender presents significant opportunities for small and medium-sized enterprises (SMEs) that specialise in marketing and brand strategy. Businesses capable of demonstrating expertise in building compelling narratives and engaging diverse audiences would be well-suited to compete. The successful bidder, Hem Des LLP, secured the contract, indicating that similar agencies could strategically position themselves to respond to future needs expressed by public authorities, especially in initiatives aimed at enhancing regional identity and branding.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Surprising York Place Based Branding Agency Services

Notice Description

CYC are looking to appoint a specialist place-based branding agency to change the regional, national and international perception of York. The agency will build evidence of what the narrative should be by establishing a brand perception baseline, engaging target audiences on what York is and could be, collating the strengths and considerable assets York has and then drawing on this rich insight to develop and test a unifying, authentic, compelling narrative that city partners and residents can champion and support.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0b7d7cdc-0c8a-4bfa-8bfe-20de17c11948
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
£91,515 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
10 May 20196 years ago
Submission Deadline
21 Dec 2018Expired
Future Notice Date
Not specified
Award Date
28 Feb 20196 years ago
Contract Period
22 Mar 2019 - 21 Oct 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CITY OF YORK COUNCIL
Contact Name
Steve Bolton
Contact Email
steve.bolton@york.gov.uk
Contact Phone
01904 552937

Buyer Location

Locality
YORK
Postcode
YO1 6GA
Post Town
York
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
TLE Yorkshire and The Humber

Local Authority
York
Electoral Ward
Micklegate
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

HEM DES

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363-2019-05-10T12:04:02+01:00",
    "date": "2019-05-10T12:04:02+01:00",
    "ocid": "ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "DN380739",
        "title": "Surprising York Place Based Branding Agency Services",
        "description": "CYC are looking to appoint a specialist place-based branding agency to change the regional, national and international perception of York. The agency will build evidence of what the narrative should be by establishing a brand perception baseline, engaging target audiences on what York is and could be, collating the strengths and considerable assets York has and then drawing on this rich insight to develop and test a unifying, authentic, compelling narrative that city partners and residents can champion and support.",
        "datePublished": "2018-12-07T15:37:05Z",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "Yorkshire and the Humber",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "Yorkshire and the Humber",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 70000,
            "currency": "GBP"
        },
        "value": {
            "amount": 100000,
            "currency": "GBP"
        },
        "procurementMethod": "direct",
        "procurementMethodDetails": "Single tender action (below threshold)",
        "tenderPeriod": {
            "endDate": "2018-12-21T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2019-01-28T00:00:00Z",
            "endDate": "2019-07-27T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/3c1fea01-1d3b-451a-9181-3604cbc68b5f",
                "datePublished": "2018-12-07T15:37:05Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "YORtender link to project",
                "url": "https://procontract.due-north.com/ProjectManagement/ProjectDashboard?projectId=616b4f96-25fa-e811-80ef-005056b64545"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-LAE-YOR",
            "name": "City of York Council",
            "identifier": {
                "legalName": "City of York Council",
                "scheme": "GB-LAE",
                "id": "YOR"
            },
            "address": {
                "streetAddress": "West Offices, Station Rise",
                "locality": "YORK",
                "postalCode": "YO1 6GA",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Steve Bolton",
                "email": "steve.bolton@york.gov.uk",
                "telephone": "01904 552937"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-OC378424",
            "name": "Hem Des LLP",
            "identifier": {
                "legalName": "Hem Des LLP",
                "scheme": "GB-COH",
                "id": "OC378424"
            },
            "address": {
                "streetAddress": "15 Wembley Park Drive, Middlesex, HA9 8HD"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-LAE-YOR",
        "name": "City of York Council"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363-1",
            "status": "active",
            "date": "2019-02-28T00:00:00Z",
            "datePublished": "2019-05-10T12:04:02+01:00",
            "value": {
                "amount": 91515,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-OC378424",
                    "name": "Hem Des LLP"
                }
            ],
            "contractPeriod": {
                "startDate": "2019-03-22T00:00:00Z",
                "endDate": "2019-10-21T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/0b7d7cdc-0c8a-4bfa-8bfe-20de17c11948",
                    "datePublished": "2019-05-10T12:04:02+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "description": "YORtender link to project",
                    "url": "https://procontract.due-north.com/ProjectManagement/ProjectDashboard?projectId=616b4f96-25fa-e811-80ef-005056b64545"
                }
            ]
        }
    ]
}