Tender

City of London Workers Promotional Campaign

CITY OF LONDON CORPORATION

This public procurement record has 1 release in its history.

Tender

17 May 2021 at 16:03

Tender Notice
Summary of the contracting process

The City of London Corporation is seeking bids for the "City of London Workers Promotional Campaign," aimed at enhancing awareness and participation in the City’s offerings. This tender falls within the marketing and business services industry and is currently in the Tender stage, with the submission deadline set for 25th May 2021. The contract is expected to commence on 1st July 2021 and run until 31st December 2021, with a maximum budget of £400,000. The services required include strategic planning, creative concept development, media planning, and evaluation methodology.

This opportunity presents excellent growth prospects for marketing agencies and consultancy firms looking to leverage their skills in campaign strategy and execution within a vibrant urban setting. Businesses with expertise in media buying and creative development will be particularly well-suited to compete, as the City of London Corporation is focused on driving a renewed business eco-system post-pandemic. This initiative not only targets local workers but also aims to enhance the overall attractiveness of the City, offering a platform for innovative marketing solutions.

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Notice Information

Notice Title

City of London Workers Promotional Campaign

Notice Description

The City invites Bidders to submit a Selection Questionnaire for the provision of Campaign Solutions. The City of London, also known as the Square Mile, is the financial district of London, stretching from Temple to the Tower of London, on the River Thames including, from west to east Chancery Lane and Liverpool Street. In just 1.12 square miles, the City of London counts around 8,000 residents,) 542,000 daily commuters and 21m annual visitors (pre-pandemic). Recovering from the pandemic, the City of London seeks to emerge as reimagined and redefined. The Recovery Task Force was set up to: Ensure the Square Mile is the world's most innovative, inclusive and sustainable business eco-system, an attractive place to invest, work, live and visit. In a sustained, cohesive and targeted way, the long-term plan is intended to motivate businesses, workers and residents to return to the Square Mile to support its retail, hospitality and leisure offers. For this first phase, whereby we will target City workers, The City of London Corporation is seeking an agency partner to create and execute a marketing campaign in late Summer/Autumn to drive awareness and participation in the City's renewed vibrant and thriving offer. The project requires the following agency services: Strategy (audience insights will be provided); Creative Concept Development and subsequent Asset Production; Paid Media Planning and Buying; Earned Media Planning and Delivery; development of Evaluation Methodology. The duration of the contract is six months, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to three months. The maximum length of the contract is therefore nine months. The City has maximum budget for the delivery of this contract of PS400,000. Additional information: The estimated contract value given is for the full duration of the contract including the maximum possible extensions. The estimated contract value is therefore PS400,000. This tendering exercise is being undertaken using the electronic tendering system 'capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cd090080-9a76-4010-ac21-c140e776cdeb
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£400,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 May 20214 years ago
Submission Deadline
25 May 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Jun 2021 - 31 Dec 2021 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CITY OF LONDON CORPORATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2P 2EJ
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI London
Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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