Award

(NU/1589-27) Chinese Social Media Management

NEWCASTLE UNIVERSITY

This public procurement record has 1 release in its history.

Award

28 Jun 2021 at 11:19

Award Notice
Summary of the contracting process

The procurement process, initiated by Newcastle University, focuses on the provision of Chinese social media management services. This contract, titled "(NU/1589-27) Chinese Social Media Management," falls within the business services industry category, specifically related to marketing and consulting. The tender method employed was selective under a restricted procedure, with the tender period concluding on 7 June 2021. The awarded contract, valued at £102,000, commenced on 28 June 2021 and is set to run until 4 July 2022. Services are to be delivered in the North East region of the United Kingdom.

This tender presents significant opportunities for businesses involved in social media management, marketing consultancy, or digital content production, particularly those with expertise in Chinese platforms such as Weibo and WeChat. Companies that can demonstrate a strong background in organic and paid media management, as well as proven capabilities in content translation and reporting, would be well-suited to compete for similar contracts in the future, especially if they are small or medium enterprises (SMEs) with the agility to cater to such niche markets.

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Notice Information

Notice Title

(NU/1589-27) Chinese Social Media Management

Notice Description

The successful supplier is required to have the ability to provide the following services and experience: Organic social media management * Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support live-streaming chats with staff/students and virtual open days, when required * Input and content recommendations for our student content interns. * The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. * Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this. * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements * Provide recommendations on content best practice and trends * Provide a named Account Manager * Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office. Paid media * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide a single Account Manager for all campaigns

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c452f673-bd94-4aa2-b3ef-11236f7afb12
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c956aeb1-d131-4f8a-8682-51b9d0d4c3d7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48480000 - Sales, marketing and business intelligence software package

48481000 - Sales or marketing software package

72210000 - Programming services of packaged software products

72212480 - Sales, marketing and business intelligence software development services

72212481 - Sales or marketing software development services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
Not specified
Awards Value
£102,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jun 20214 years ago
Submission Deadline
7 Jun 2021Expired
Future Notice Date
Not specified
Award Date
21 Jun 20214 years ago
Contract Period
27 Jun 2021 - 4 Jul 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE1 7RU
Post Town
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
TLC North East (England)
Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

TONG

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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