Award

Agent for IMAX Advertising Wrap at BFI IMAX - AWARD

BFI

This public procurement record has 1 release in its history.

Award

21 Apr 2022 at 09:56

Award Notice
Summary of the contracting process

The BFI (British Film Institute) is procuring an advertising agent for the IMAX advertising wrap at the BFI IMAX located in Central London, opposite Waterloo Station. The tender process has reached the award stage, with the successful supplier, Ocean Outdoor UK Ltd, announced on 1 April 2022. This contract, valued at £1, is effective from 1 April 2022 and will run until 31 March 2027. The procurement method was selective, using a restricted procedure, and the tender closed on 4 January 2022.

This opportunity allows businesses specialising in advertising and marketing services to thrive, particularly those with expertise in managing large-scale advertising campaigns. With the BFI IMAX having the largest advertising wrap canvas in the UK, there is significant potential for innovative advertising solutions. Small and medium-sized enterprises (SMEs) are encouraged to consider participation, leveraging their agility and creativity in delivering bespoke services that meet the BFI's dynamic advertising needs.

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Notice Information

Notice Title

Agent for IMAX Advertising Wrap at BFI IMAX - AWARD

Notice Description

The BFI IMAX building is located in the centre of the Waterloo roundabout in Central London in a prominent position opposite Waterloo Station. The building was commissioned by the British Film Institute and designed by Bryan Avery of Avery Associates Architects. The BFI IMAX, circular in design, has an internal drum referred to as the advertising wrap. It is not a digital screen but it has the largest canvas in the UK measuring 1,734m2, supported by the latest technology in LED (48,000 LEDs). This is both dynamic and fully programmable and has the functionality to use every colour. The contract with the incumbent provider expires on 31 March 2022 and the BFI is offering the opportunity to the market to act as its advertising agent. For avoidance of doubt, the opportunity is not offered as a lease of the advertising wrap.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c69ca44b-1137-4c8c-a01c-7bd47199d032
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f4dd6d1b-33b0-4a51-ab9e-5c2414d4b19a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22462000 - Advertising material

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1
Contracts Value
Not specified

Notice Dates

Publication Date
21 Apr 20223 years ago
Submission Deadline
4 Jan 2022Expired
Future Notice Date
Not specified
Award Date
31 Mar 20223 years ago
Contract Period
31 Mar 2022 - 31 Mar 2027 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BFI
Contact Name
Oliver Clifford
Contact Email
oliver.clifford@bfi.org.uk
Contact Phone
02079574792

Buyer Location

Locality
LONDON
Postcode
W1T 1LN
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

OCEAN OUTDOOR

Further Information

Notice Documents

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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