Award

One Punch campaign

LEICESTERSHIRE POLICE

This public procurement record has 1 release in its history.

Award

25 Aug 2023 at 11:15

Summary of the contracting process

The Leicestershire Police has awarded a contract to Magpie Creative Communications for the "One Punch campaign" project. The contract is valued at £70,000 and involves creating an advertising campaign to influence potential offenders to exercise self-control in response to provocation. The procurement method used was a single tender action, and the contract period runs from August 23, 2023, to March 31, 2024.

This contract presents an opportunity for businesses in the advertising industry, especially those with experience in delivering creative campaign assets. The project is time-sensitive and requires quick implementation. Small and medium-sized businesses may find it challenging to compete due to the urgent nature of the procurement process. The campaign targets hot spots within the East Midlands region of the United Kingdom.

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Notice Title

One Punch campaign

Notice Description

This is a contract award. To create a campaign which influences potential offenders and bystanders to exercise self-control in response to provocation which has been identified as a key 'pinch point' To produce creative campaign assets. Targeted deployment of the campaign materials in hot spots. haring of the materials with key partners within the Leicestershire Violence Reduction Network (VRN) and associated services. Additional information: In January/February 2023 a competitive tender and procurement process was completed and a Delivery Partner for this project was identified and appointed, with an agreed roll out date for the campaign of October/November/December 2023. The contract reference was CONT0217. In July 2023 that delivery partner withdrew from the project without completing the campaign. Given this is a single year funded project, to be delivered in October/November/December 2023, the contract is now so urgent that further competition is impractical. The proposed Delivery Partner, Magpie, placed second in the original competitive procurement process and satisfied the tender criteria. They have undertaken to deliver the project in the, now much reduced, timescale.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cbd57a49-fe7f-4086-b83e-004b3cc2d8bb
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0a09212f-f15c-45c6-96ce-25ae11705863
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£70,000 Under £100K
Lots Value
Not specified
Awards Value
£70,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Aug 20232 years ago
Submission Deadline
22 Aug 2023Expired
Future Notice Date
Not specified
Award Date
21 Aug 20232 years ago
Contract Period
22 Aug 2023 - 31 Mar 2024 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
LEICESTERSHIRE POLICE
Contact Name
Jim Bates
Contact Email
jim.bates@leics.police.uk
Contact Phone
01162222222

Buyer Location

Locality
LEICESTER
Postcode
LE19 2BX
Post Town
Leicester
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
TLF East Midlands (England)

Local Authority
Blaby
Electoral Ward
Enderby
Westminster Constituency
South Leicestershire

Supplier Information

Number of Suppliers
1
Supplier Name

MAGPIE CREATIVE COMMUNICATIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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