Tender

Digital Innovation in Agriculture Project Marketing Tender Opportunity

HARTPURY COLLEGE

This public procurement record has 2 releases in its history.

TenderAmendment

19 Mar 2021 at 11:23

Tender Notice
Tender

19 Mar 2021 at 11:12

Tender Notice
Summary of the contracting process

The Digital Innovation in Agriculture Project Marketing Tender Opportunity, initiated by Hartpury College, has progressed to the award stage, having been published on 19th March 2021. The procurement method employed for this tender was a direct approach, specifically a single tender action due to it being below the threshold. The contract is centred around marketing services and aims to support Hartpury's mission to deliver quality education and training in the agricultural sector. The contract period spans from 1st May 2021 to 30th June 2023, with a total contract value of £50,000. The relevant delivery address for this tender is located in Gloucester, specifically at postcode GL19 3BE, and the initial proposal deadline was set for 6th April 2021.

This procurement offers substantial business growth opportunities for marketing firms, particularly those specialising in advertising and PR within the agricultural and education sectors. Companies capable of developing dynamic social media strategies, producing SEO-optimised content, and managing comprehensive promotional campaigns will be especially well-suited to compete for this contract. Additionally, businesses with experience in collaborating closely with educational institutions could leverage this tender to expand their reach and enhance their portfolios within the niche of agri-tech marketing.

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Notice Information

Notice Title

Digital Innovation in Agriculture Project Marketing Tender Opportunity

Notice Description

Hartpury University and Hartpury College's mission is to be a specialist niche provider delivering relevant, effective and high quality education and training for employment in sport, equine, animal and agricultural industries; locally, nationally and internationally. The vision for Hartpury Agriculture is to create an industry leading Digital Innovation Farm providing excellent facilities, education and research to meet global demand for new technology in farming. Hartpury is now seeking to appoint a marketing specialist to develop and deliver a marketing and PR plan to support the project's aims. It is anticipated it will include but not limited to the following, however precise actions may vary as determined by the strategy to be developed by the successful tenderer and agreed by Hartpury, to give maximum ROI inline with project goals: Create an actionable social media plan and manage the day-to-day handling of relevant social media channels. Generate quality media coverage monthly Create engaging new content for the relevant webpages on the Hartpury website and keep up to date using the web CMS (Umbracco) in-line with Hartpury style guide and whilst using expertise to maximise SEO. Deliver a regular e-newsletter for key stakeholders/leads in database, working in collaboration with the project manager to determine relevant content. Oversee the design of a new logo for the project. Create and deliver a small-scale advertising campaign. Produce promotional materials (print, digital, display) in line with Hartpury branding guidelines, to promote the project to relevant stakeholders and audiences, including in preparation for specific industry or onsite events. Oversee such projects from conception to delivery, managing photographers, designers, printers and other stakeholders as necessary and within overall budget. Work closely with the Hartpury marketing team (who primarily focus on student recruitment) to ensure efforts are aligned and opportunities for student recruitment to the university and college are maximised. Lead marketing and promotion of the project pre-launch to ensure integration into the Gloucestershire Innovation portfolio. Work closely with Hartpury Agri-Tech Centre to provide a comprehensive offer and support to businesses already engaged including promotion and attracting pipeline of project membership. Provide updates to the DIA-T Project Manager through the provision of regular performance reports. Monitor data to ensure the project meets its target audience. Ensure contract offers value for money and is delivered within budget and timescales. Please submit your detailed tender including full costs to a maximum of PS50000 inclusive of VAT to Catherine.Briggs@hartpury.ac.uk by 5pm on Tuesday 6th April 2021. For enquiries, please contact DIA-T Project Manager via email to Catherine.Briggs@hartpury.ac.uk

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ab473d36-e6f6-413f-8958-28bde74cf761
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
19 Mar 20214 years ago
Submission Deadline
6 Apr 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 May 2021 - 30 Jun 2023 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HARTPURY COLLEGE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLOUCESTER
Postcode
GL19 3BE
Post Town
Gloucester
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK73 Gloucestershire CC
Delivery Location
Not specified
Local Authority
Forest of Dean
Electoral Ward
Hartpury & Redmarley
Westminster Constituency
Forest of Dean

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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