Award

Mental Health and Wellbeing Customer Insight and Social Marketing Campaign

NORTH YORKSHIRE COUNTY COUNCIL

This public procurement record has 2 releases in its history.

AwardUpdate

21 Sep 2017 at 13:26

Award Notice
Tender

10 Mar 2017 at 12:20

Tender Notice
Summary of the contracting process

The North Yorkshire County Council is seeking to procure a mental health and wellbeing customer insight and social marketing campaign, aimed at improving the mental wellbeing of North Yorkshire residents. This open tender, titled "Mental Health and Wellbeing Customer Insight and Social Marketing Campaign," was published on 10 March 2017, with a tender period ending on 7 April 2017. The contract is set to commence on 1 May 2017 and will last until 30 April 2018, with a total value of £50,000. The service required falls under the advertising and marketing services category and will be delivered in the Yorkshire and the Humber region.

This procurement presents a valuable opportunity for businesses in the advertising and marketing sector, particularly those specialising in health communications and community engagement. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) would be well-suited to compete for this tender, as the campaign aims to utilise evidence-based approaches to address mental health issues and engage the local community effectively. Companies capable of delivering comprehensive communication plans and reports on campaign evaluations will find this project particularly aligned with their expertise.

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Notice Information

Notice Title

Mental Health and Wellbeing Customer Insight and Social Marketing Campaign

Notice Description

North Yorkshire Public Health Team is seeking to commission a high quality, evidence-based customer insight and social marketing campaign ("the Campaign") for a contract to commence on the 1 May 2017. The outcome of the Campaign is "To improve and promote the mental wellbeing of North Yorkshire residents, particularly in the identified groups, and increase uptake of evidence based mental health advice". The Campaign shall focus on population mental health and wellbeing and will use customer insight data and research literature to design an effective campaign which adopts evidence-based approaches (such as the Five Ways to Wellbeing) and appropriate communication channels to raise awareness of the importance of maintaining and taking care of mental wellbeing. The Campaign shall engage North Yorkshire residents, and promote awareness and uptake of evidence-based mental health messages such as the Five Ways to Wellbeing. The campaign will focus on mental health and wellbeing and provide self care messages to the whole population. The Campaign shall be evidence-based and build on national best practice and research, as well as local intelligence via the Joint Strategic Needs Assessment, North Yorkshire's suicide audit and the North Yorkshire Health and Wellbeing Board's mental health strategy, Hope Control and Choice. High level evidence from local data indicates that key groups at risk of suicide in North Yorkshire are mid-life males (82% suicides were male, 25% aged 40 - 49), those suffering long term conditions/frailty (41%) and those who had been affected by emotional loss (40%). The Supplier shall produce a comprehensive communications plan and a final report which includes the evaluation of the campaign. Full details of the required service are detailed in the Invitation to Bid. Any queries should be directed through a message on YORtender.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ce7aabdb-8c3b-4c67-ab23-c0453fde23dd
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/63612f07-1392-4c4b-8f35-cb7d77376d4b
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
£50,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
21 Sep 20178 years ago
Submission Deadline
7 Apr 2017Expired
Future Notice Date
Not specified
Award Date
11 Apr 20178 years ago
Contract Period
30 Apr 2017 - 30 Apr 2018 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NORTH YORKSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORTHALLERTON
Postcode
DL7 8DD
Post Town
Darlington
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE22 North Yorkshire
Delivery Location
TLE Yorkshire and The Humber
Local Authority
North Yorkshire
Electoral Ward
Romanby
Westminster Constituency
Richmond and Northallerton

Supplier Information

Number of Suppliers
1
Supplier Name

ICE CREATES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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