This public procurement record has 1 release in its history.

Award

27 Aug 2026 at 17:45

Summary of the contracting process

Merseyside Waste Disposal Authority commissioned a services contract for a creative agency to design and deliver the MRWA Food Waste Prevention campaign for 2026/27. The work is a strategic behavioural-change campaign under the Zero Waste LCR brand, intended to raise awareness of household food waste and encourage food-waste prevention behaviours across the Liverpool City Region. It covers advertising, marketing and advertising campaign services, with delivery in the North West of England. The requirement is focused on public-facing communications rather than waste collection, treatment or infrastructure. Businesses specialising in creative campaigns, behaviour-change communications, public information programmes, or sustainability messaging would find the subject matter relevant. The buyer is based in Liverpool and the campaign serves households across the wider Liverpool City Region.

The procurement is complete and has been awarded following an open procedure. Bids closed at 12:00 on 13 July 2026. The estimated procurement value was between £28,450 and £34,450. The contract was awarded to Social Change on 27 August 2026 for £28,450, covering the period from 27 August 2026 to 30 November 2026. The award is active. Evaluation was conducted through the open tender process for advertising and marketing services, including advertising campaign services. The award record identifies one supplier and one requirement. The contract is suitable for small and medium-sized enterprises. The successful supplier is Social Change.

This award demonstrates that Merseyside Waste Disposal Authority buys short-term, specialist communications support to influence household behaviour around food waste. A credible competitor for a future requirement would need to combine creative agency capability with strategic behaviour-change expertise and the ability to turn waste-prevention objectives into clear, engaging public messaging. Relevant experience would include designing and delivering advertising or awareness campaigns for public bodies, communities or sustainability programmes, particularly where success depends on changing everyday household habits rather than simply communicating information. Suppliers should be able to work under an established public-facing brand, understand the Liverpool City Region audience, and deliver integrated campaign activity across the North West. The opportunity is explicitly suitable for SMEs, making it relevant to smaller creative, communications and behavioural-insight agencies.

How relevant is this notice?

Notice Title

MRWA Food Waste Prevention campaign 26/27

Notice Description

MWDA is seeking a creative agency to deliver a strategic behavioural change campaign under the Zero Waste LCR brand. The campaign is to help raise awareness of household food waste and food waste prevention behaviours across the Liverpool City Region.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d0751a7a-92c1-46ca-a009-a08b92e39f84
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e2737cbd-257e-4d42-bd9b-cd0e46d85d80
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£34,450 Under £100K
Lots Value
Not specified
Awards Value
£28,450 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
27 Aug 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 Aug 20262 weeks ago
Contract Period
27 Aug 2026 - 30 Nov 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
Merseyside Waste Disposal Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1BP
Postcode Area
Liverpool
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)

Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

Social Change UK

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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