Award

PH Live Longer Better physical activity inactives DAX marketing campaign

HAMPSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

16 Aug 2024 at 14:01

Summary of the contracting process

The public procurement process led by Hampshire County Council seeks services in the advertising and marketing industry for a campaign titled "PH Live Longer Better physical activity inactives DAX marketing campaign". This project aims to promote strength and balance activities among older adults, featuring a 40-second radio advertisement aired over DAX digital radio for a span of six weeks. With a budget of GBP 4,000, this selective procurement involved a call-off from a framework agreement. The contract period stretches from 16 August 2024 to 3 November 2024, with the award date on 15 August 2024. The campaign is situated in Winchester, England, within the postal code SO23 8UJ.

This tender offers significant business opportunities, particularly for small and medium-sized enterprises (SMEs) operating in advertising and marketing services. Businesses with capabilities in digital radio marketing and campaign production will find this contract particularly appealing. The selected supplier, Global Media Group Services Limited, demonstrates the suitability of SMEs for such government contracts, encouraging others in the industry to compete in similar future opportunities. This contract not only aids in market visibility but also establishes firms as capable partners for large-scale public health initiatives.

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Notice Title

PH Live Longer Better physical activity inactives DAX marketing campaign

Notice Description

Marketing to support a Live Longer Better campaign with the aim to encourage older adults to carry out simple strength and balance activities that they can fit into their daily routines. 40 second radio ad playing on DAX digital radio for 6 weeks, airing across Global radio stations and partner platforms/stations. 186,112 impressions. All production costs and required licences included.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d436b947-fdc1-45f8-94b4-2eb04c432969
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0a0916c2-3c13-42ca-a212-e60b536ceea2
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£4,000 Under £100K
Lots Value
Not specified
Awards Value
£4,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
16 Aug 20241 years ago
Submission Deadline
18 Jun 2024Expired
Future Notice Date
Not specified
Award Date
14 Aug 20241 years ago
Contract Period
15 Aug 2024 - 3 Nov 2024 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HAMPSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WINCHESTER
Postcode
SO23 8UJ
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified

Local Authority
Winchester
Electoral Ward
St Michael
Westminster Constituency
Winchester

Supplier Information

Number of Suppliers
1
Supplier Name

GLOBAL MEDIA GROUP SERVICES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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