Award

PURCON 1007 - Creative Campaign Partner - AWARD

UNIVERSITY OF EAST ANGLIA

This public procurement record has 2 releases in its history.

AwardUpdate

03 Aug 2022 at 15:17

Award Notice
Award

03 Aug 2022 at 14:22

Award Notice
Summary of the contracting process

The University of East Anglia has awarded a contract titled "PURCON 1007 - Creative Campaign Partner," directed towards enhancing its marketing strategies within the Higher Education sector. The procurement method used was a selective procedure, with the tender period concluding on 9th May 2022. The contract, which is valued at £2,014,000, spans from 19th July 2022 to 30th September 2025. This initiative aims to boost student recruitment, particularly from international markets, and improve overall brand perception. The project is located in Norwich, East of England.

This contract presents significant growth opportunities for marketing and creative agencies specialising in youth-targeted campaigns, digital transformation, and omnichannel marketing approaches. Businesses experienced in enhancing brand visibility through social media, SEO, and content marketing—particularly those with a track record in Higher Education or similar sectors—would be well-positioned to capitalise on this initiative. The selected agency, Jaywing, will play a crucial role as the creative lead across various channels, thereby setting a standard for innovative marketing practices.

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Notice Information

Notice Title

PURCON 1007 - Creative Campaign Partner - AWARD

Notice Description

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences. As our new creative partner, you will share our digital transformation ambitions and be a champion for digital marketing considering all omnichannel / mobile-first opportunities - website, CRM, SEO, social media and leveraging peer-to-peer and student generated content naming just a few. You will help support our roadmap in implementing Salesforce / Marketing Cloud as part of our increasingly 'connected campus' and wider data integration efforts (becoming more personalised and 1:2:1). As well as proactively considering campaign and brand content across SEO and social, you will consider how we leverage our growing peer to peer / student generated content and feed it into our new content marketing governance.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1ec2c507-db66-4ad3-88ab-a5d61ed7f26e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£2,014,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
3 Aug 20223 years ago
Submission Deadline
9 May 2022Expired
Future Notice Date
Not specified
Award Date
7 Jul 20223 years ago
Contract Period
18 Jul 2022 - 30 Sep 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EAST ANGLIA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR4 7TJ
Post Town
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH51 Norwich and East Norfolk
Delivery Location
Not specified
Local Authority
Norwich
Electoral Ward
University
Westminster Constituency
Norwich South

Supplier Information

Number of Suppliers
1
Supplier Name

JAYWING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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