Award

Provision of Media Buying

DVLA - DRIVER & VEHICLE LICENSING AGENCY

This public procurement record has 1 release in its history.

Award

13 Aug 2025 at 10:26

Award Notice
Summary of the contracting process

The Driver & Vehicle Licensing Agency (DVLA) has awarded a contract for the provision of media buying services to support their communications campaigns, with the contract being part of DVLA’s strategic aims. The procurement process was conducted as a call-off from a framework agreement using a selective procurement method. Classified under the industry category of "Advertising services" (CPV: 79341000), the contract is set in Wales, United Kingdom. Key dates include the contract period from 15th August 2022 to 13th June 2026, with an updated contract award notice released on 13th August 2025 reflecting a six-month extension due to delays in the replacement CCS Framework. The total value of the contract is £8,600,000. The procurement stage is complete with Manning Gottlieb OMD being announced as the supplier.

This contract presents significant opportunities for businesses in the advertising and media buying sectors, especially those experienced in handling large-scale communications projects. While the current opportunity has gone to a large-scale supplier, it indicates the scale and scope of work DVLA is seeking to achieve. Companies capable of strategic planning, purchase, and evaluation of media campaigns, particularly those aligned with government initiatives, could benefit from participating in future tenders like this. Businesses that can provide comprehensive media solutions supporting governmental strategies would be well-suited to compete in similar procurement opportunities.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Provision of Media Buying

Notice Description

To support communications campaigns, DVLA requires a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. The current call off contract for media buying expires in May 2022. Since 2017, we have secured Cabinet Office spend controls approval to run paid for advertising campaigns to support our ongoing no cost communications for compliance with vehicle tax and recently, new campaigns to support COVID recovery. There is a three-year budget plan in place for publicity until end of the financial year 2023-24 in line with DVLA's three-year strategy. 13/08/2025 - Contract award notice has been updated to reflect a 6 months extension to the contract duration. Extension given due to delays in the replacement CCS Framework.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1f446f7a-8b28-4113-93ea-0054335b339b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£8,600,000 £1M-£10M
Lots Value
Not specified
Awards Value
£8,600,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
13 Aug 20256 months ago
Submission Deadline
12 Aug 2022Expired
Future Notice Date
Not specified
Award Date
14 Aug 20223 years ago
Contract Period
14 Aug 2022 - 13 Jun 2026 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DVLA - DRIVER & VEHICLE LICENSING AGENCY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA6 7JL
Post Town
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
TLL Wales
Local Authority
Swansea
Electoral Ward
Mynydd-bach
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

MANNING GOTTLIEB OMD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9-2025-08-13T11:26:33+01:00",
    "date": "2025-08-13T11:26:33+01:00",
    "ocid": "ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_315340/1100775",
        "title": "Provision of Media Buying",
        "description": "To support communications campaigns, DVLA requires a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. The current call off contract for media buying expires in May 2022. Since 2017, we have secured Cabinet Office spend controls approval to run paid for advertising campaigns to support our ongoing no cost communications for compliance with vehicle tax and recently, new campaigns to support COVID recovery. There is a three-year budget plan in place for publicity until end of the financial year 2023-24 in line with DVLA's three-year strategy. 13/08/2025 - Contract award notice has been updated to reflect a 6 months extension to the contract duration. Extension given due to delays in the replacement CCS Framework.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SA6 7JL"
                    },
                    {
                        "region": "Wales",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 8600000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2022-08-12T09:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2022-08-15T00:00:00+01:00",
            "endDate": "2026-06-13T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-179733",
            "name": "DVLA - Driver & Vehicle Licensing Agency",
            "identifier": {
                "legalName": "DVLA - Driver & Vehicle Licensing Agency"
            },
            "address": {
                "streetAddress": "Longview Road",
                "locality": "Swansea",
                "postalCode": "SA6 7JL",
                "countryName": "Wales"
            },
            "contactPoint": {
                "name": "Dale Best",
                "email": "dale.best@dvla.gov.uk",
                "telephone": "0"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-209949",
            "name": "Manning Gottlieb OMD",
            "identifier": {
                "legalName": "Manning Gottlieb OMD"
            },
            "address": {
                "streetAddress": "Bankside 3, 90-100 Southwark Street, London, SE1 0SW"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-179733",
        "name": "DVLA - Driver & Vehicle Licensing Agency"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9-1",
            "status": "active",
            "date": "2022-08-15T00:00:00+01:00",
            "datePublished": "2025-08-13T11:26:33+01:00",
            "value": {
                "amount": 8600000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-209949",
                    "name": "Manning Gottlieb OMD"
                }
            ],
            "contractPeriod": {
                "startDate": "2022-08-15T00:00:00+01:00",
                "endDate": "2026-06-13T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/1f446f7a-8b28-4113-93ea-0054335b339b",
                    "datePublished": "2025-08-13T11:26:33+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}