Tender

ITT274 Student Recruitment Media Buying Strategy Tender

UNIVERSITY OF NORTHAMPTON E-TENDERING

This public procurement record has 1 release in its history.

Tender

29 Jan 2020 at 11:08

Tender Notice
Summary of the contracting process

The University of Northampton is currently pursuing a tender for the "ITT274 Student Recruitment Media Buying Strategy Tender," focusing on advertising and marketing services, specifically to enhance brand awareness for its undergraduate programmes. This procurement is located in Northamptonshire, United Kingdom, under a restricted procurement method with a selective process. The tender period is set to close on 2nd March 2020, and the contract period is anticipated to commence on 18th May 2020, lasting three years until 17th May 2023. Interested parties are directed to access the tender documents via the University's e-tendering system.

This tender presents a significant opportunity for marketing and advertising agencies that specialise in media planning and buying, particularly those with experience in multi-channel campaigns across platforms such as PPC, social media, and broadcast. Agencies capable of demographic targeting, particularly towards students aged 16 and above within the UK and internationally in regions like South East Asia and the Middle East, will be particularly well-suited to compete. This initiative can help agencies expand their portfolios and gain valuable exposure in the education sector.

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Notice Information

Notice Title

ITT274 Student Recruitment Media Buying Strategy Tender

Notice Description

The University of Northampton (UON) is tendering for a Media Planning and Buying Agency for a period of 3 years commencing in May 2020. The UON is looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an International Market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), YouTube, Radio (traditional and digital), Spotify, OOH along with proven SEO experience. Additional information: The information and documents for this tender will be accessible from https://in-tendhost.co.uk/universityofnorthampton Click on Current Tenders link where you can view the project detail, express an interest and register your Organisation with our e-tendering system. Once the registration has been accepted and you have received your login details by e:mail you can login to view and download the PQQ in the My Tenders section of the website. If your company is already registered please do not register again Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7c44f871-4a4f-4efe-bae6-beb9450ce9e0
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
29 Jan 20206 years ago
Submission Deadline
2 Mar 2020Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
17 May 2020 - 17 May 2023 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF NORTHAMPTON E-TENDERING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORTHAMPTONSHIRE
Postcode
NN2 6JB
Post Town
Northampton
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF24 West Northamptonshire
Delivery Location
TLF East Midlands (England)
Local Authority
West Northamptonshire
Electoral Ward
St. George
Westminster Constituency
Northampton North

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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