Summary of the contracting process

The Driver & Vehicle Licensing Agency (DVLA) in Wales has completed the procurement process for the "Provision of Personalised Registration Auction Services", classified under CPV code 79342410 (Electronic auction services). The contract, awarded through an open procedure, spans from 1st April 2025 to 30th September 2030, including potential extensions. John Pye & Sons Limited has been selected as the supplier for this £8,720,000 contract. The contract involves conducting timed online auctions, managing auction marketing and promotional activities, and hosting a bilingual (English & Welsh) website—www.dvlaauction.co.uk. Key milestones include a 6-month Transition & Implementation Period starting 1st April 2025, followed by up to 5 years of services, potentially extended by two additional 12-month periods.

This tender presents significant business growth opportunities for companies specializing in online auction services, digital marketing, and web design, particularly those with experience in delivering bilingual platforms. Small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, benefiting from the wide-ranging scope and sustained revenue streams over the contract duration. With the UK-wide reach of the service, businesses well-versed in national-level operations and those capable of innovative auction and marketing solutions will find this tender well-suited to their capabilities.

Award

Provision of Personalised Registration Auction Services

DVLA - DRIVER & VEHICLE LICENSING AGENCY

Contract Timeline

Publication Date

16th April 2025 09:16:37 AM
Contract Summary

The provision of personalised registration auction services on a national (UK wide) basis. The services to be provided are: 1. Timed Online Auctions and Ancillary Services; 2. DVLA auction marketing and Associated Promotional Activity; and 3. Hosting, design, content and functionality of bilingual (English & Welsh) website www.dvlaauction.co.uk The Contract is for an initial term of 3 years and 6 months which shall be comprised of: - a period of 6 months for the delivery of an Implementation Plan (termed the "Transition & Implementation Period"), followed by - the period commencing from the end of the Transition & Implementation Period until the expiry of the initial term and any extensions granted by the Buyer. The Buyer reserves the right to offer two separate extensions of 12 months each, to provide for a maximum of two further years. The maximum Contract duration (including optional extensions) will therefore be 5 years and 6 months (i.e. 3.5 +1 +1 years). No Timed Online Auctions (and therefore no revenue generation) will take place under this Contract during the Transition and Implementation Period.
Contract Details

Open Contracting ID

ocds-b5fd17-da207e61-4a53-4386-8dc9-f772dda3ad95

Publication Source

Contracts Finder

Procurement Stage

Award

Procurement Method

Open

Procurement Method Details

Open Procedure (above Threshold)

Procurement Category

Services

Tender Suitability

SME VCSE

Framework / DPS
Contract Classification

CPV Code(s)

79342410

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

DVLA - DRIVER & VEHICLE LICENSING AGENCY

Buyer Name

Barry Brierley

Buyer Email

barry.brierley@dvla.gov.uk

Buyer Phone

Buyer Address

Longview Road

Swansea

SA6 7JL

Wales
Awarded Supplier(s)

Supplier Name(s)

JOHN PYE & SONS LIMITED

View contract on Contracts Finder

Provision of Personalised Registration Auction Services

DVLA - DRIVER & VEHICLE LICENSING AGENCY

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority

Awarded Supplier(s)