Award

Reputation and brand brief

UNIVERSITY OF BEDFORDSHIRE

This public procurement record has 1 release in its history.

Award

20 Jul 2022 at 11:41

Summary of the contracting process

The University of Bedfordshire is seeking to enhance its reputation through a tender titled "Reputation and brand brief." This procurement falls under the services category, particularly focusing on data analysis services and research consultancy. The tender announced on 17th June 2022 had a submission deadline of 1st July 2022. After concluding the tender period, the contract was awarded on 20th July 2022 to Red Brick Research T/A Box Delta Insights Ltd, with an estimated value of £35,976. The contract will commence on 1st August 2022 and is expected to run until 31st December 2022, with delivery addressed to Luton, England.

This tender presents significant opportunities for growth for businesses specialising in data analysis and market research consultancy, particularly small and medium-sized enterprises (SMEs). Companies capable of demonstrating expertise in enhancing institutional reputation through strategic insights and measurable improvements will be well-positioned to compete. As the University seeks to understand its standing among various audiences and develop actionable strategies for reputation enhancement, there is potential for innovative solutions that align with their goals.

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Notice Title

Reputation and brand brief

Notice Description

The objectives of the project are: To evaluate and understand the main drivers of a positive reputation for a low-tariff university. To understand how the University is viewed by different audiences, and to be given the tools in order for us to improve these perceptions where possible. o propose an action plan which will: * Evaluate and measure the University's current reputational strengths and weaknesses; * Identify audiences and actions where it would be most prudent to look to improve the University's reputation (either through the improvement of views among audiences with the most negative views of the institution, or towards audiences or actions which might yield the greatest return on resource investment); * Establish measures which could be used in order to track shifts in the University's reputation at a later date; * Establish a framework though which continuous improvement can be signposted, realised and measured through marketing and communicating University activity.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-da516351-6d41-480c-92f1-2ede329d2415
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9fed3400-eb88-4a25-8ebd-09498122fa0e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

73 - Research and development services and related consultancy services


CPV Codes

72316000 - Data analysis services

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£35,976 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jul 20223 years ago
Submission Deadline
1 Jul 2022Expired
Future Notice Date
Not specified
Award Date
19 Jul 20223 years ago
Contract Period
31 Jul 2022 - 31 Dec 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF BEDFORDSHIRE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LUTON
Postcode
LU1 3JU
Post Town
Luton
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH21 Luton
Delivery Location
Not specified

Local Authority
Luton
Electoral Ward
Central
Westminster Constituency
Luton South and South Bedfordshire

Supplier Information

Number of Suppliers
1
Supplier Name

RED BRICK RESEARCH T/A BOX DELTA INSIGHTS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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