Award

Foster with West London Digital Marketing 2025/26

LONDON BOROUGH OF HAMMERSMITH & FULHAM

This public procurement record has 1 release in its history.

Award

24 Mar 2026 at 11:02

Award Notice
Summary of the contracting process

The London Borough of Hammersmith & Fulham, acting as the lead local authority, has successfully completed the awarding stage of a tender titled "Foster with West London Digital Marketing 2025/26." This procurement process is classified under the industry category of promotional services, with the primary focus on digital advertising to recruit foster carers across eight North West London Local Authorities. The procurement was completed on 24th March 2026, with the contract operational from July 2025 to March 2026. The selected supplier, CAN Digital Solutions Limited, has been tasked with supporting the digital advertising campaign aimed at increasing the number of foster carers in the region. The collaboration involves Brent, Ealing, Harrow, Hillingdon, Hounslow, Kensington and Chelsea, and Westminster City Councils, and targets individuals and families eligible to become foster carers within and around these London boroughs. The procurement method involved a selective call-off from a framework agreement with a contract value of £80,000.

This tender offers significant opportunities for businesses specialising in digital marketing, particularly those experienced in running impactful awareness campaigns and engaging diverse audiences. Collaborating on this project allows businesses to establish themselves as key players in fostering community-driven initiatives, potentially leading to further contracts within the public sector. Companies skilled in executing strategic digital advertising plans to increase conversion rates for foster carer recruitment will find this a fitting venture, enhancing their portfolio and demonstrating their capacity for engaging and educating targeted demographics effectively. Additionally, the nature of the procurement process reflects a structured framework agreement, providing a reliable avenue for businesses to secure government contracts with the potential for future partnerships.

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Notice Information

Notice Title

Foster with West London Digital Marketing 2025/26

Notice Description

The London Borough of Hammersmith & Fulham ('the Council') invited Quotations for the support of digital advertising services to recruit foster carers across eight North West London Local Authorities ('the Contract'). Operational from May 2024, the London Boroughs of London Borough of Hammersmith & Fulham (lead Local Authority), Brent, Ealing, Harrow, Hillingdon, Hounslow, Royal Borough of Kensington and Chelsea, and Westminster City Council have joined together to form 'Foster with West London', a collaborative partnership working together to recruit foster carers who can provide a loving and safe home to children in care in west London. Hammersmith & Fulham sought to appoint a digital marketing agency to plan and deliver a digital campaign for 2025/26 to increase the number of foster carers across North West London. The campaign should continue to effectively reach and engage potential foster carers through awareness raising activity, educating them about the process and benefits of fostering, and encouraging them to apply, and engaging those actively considering fostering. Alongside this, the successful Supplier shall also work with the 'Foster with West London' team to develop and implement strategies to increase the conversion to approved foster carers across the region. The primary target audience for this campaign should be individuals or families who meet the eligibility criteria for becoming foster carers with particular focus on those living within the eight North West London Local Authorities or neighbouring areas.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/984c4af1-c2f4-4646-a82b-92fdde6f4729
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342200 - Promotional services

Notice Value(s)

Tender Value
£80,000 Under £100K
Lots Value
Not specified
Awards Value
£80,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
24 Mar 20261 weeks ago
Submission Deadline
12 Jun 2025Expired
Future Notice Date
Not specified
Award Date
30 Jun 20259 months ago
Contract Period
30 Jun 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LONDON BOROUGH OF HAMMERSMITH & FULHAM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W6 9JU
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
TLI London
Local Authority
Hammersmith and Fulham
Electoral Ward
Hammersmith Broadway
Westminster Constituency
Hammersmith and Chiswick

Supplier Information

Number of Suppliers
1
Supplier Name

CAN DIGITAL SOLUTIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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