Tender

PURCON 1007 - Creative Campaign Partner

UNIVERSITY OF EAST ANGLIA

This public procurement record has 1 release in its history.

Tender

08 Apr 2022 at 15:31

Tender Notice
Summary of the contracting process

The University of East Anglia is seeking a Creative Campaign Partner through a selective procurement method, using a restricted procedure above threshold. This tender, titled "PURCON 1007 - Creative Campaign Partner," falls under the marketing services industry category (CPV code 79342000). The opportunity, published on 8th April 2022, has a tender submission deadline of 9th May 2022. The campaign aims to enhance the university's branding and attract more international students, particularly by executing digital transformation strategies and omnichannel marketing initiatives. The contract period is set to commence on 19th July 2022 and will continue until 30th September 2025.

This tender presents significant opportunities for businesses that specialise in creative marketing, digital campaigns, and brand development, particularly those experienced in engaging youth markets across home, EU, and international audiences. Agencies that understand the dynamics of student recruitment, leveraging digital channels such as social media, SEO, and peer-to-peer engagement, would be well-positioned to compete for this partnership. With the university's focus on personalisation and data integration, businesses with expertise in data-driven marketing strategies are highly encouraged to apply.

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Notice Information

Notice Title

PURCON 1007 - Creative Campaign Partner

Notice Description

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences. As our new creative partner, you will share our digital transformation ambitions and be a champion for digital marketing considering all omnichannel / mobile-first opportunities - website, CRM, SEO, social media and leveraging peer-to-peer and student generated content naming just a few. You will help support our roadmap in implementing Salesforce / Marketing Cloud as part of our increasingly 'connected campus' and wider data integration efforts (becoming more personalised and 1:2:1). As well as proactively considering campaign and brand content across SEO and social, you will consider how we leverage our growing peer to peer / student generated content and feed it into our new content marketing governance. Additional information: If you're interested in this contract, documents are available on UEA's In-Tend (https://In-Tendhost.co.uk/universityofeastanglia/aspx/Home) Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1aa3618f-203b-4730-92dd-5ec5c48e666e
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Apr 20223 years ago
Submission Deadline
9 May 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
19 Jul 2022 - 30 Sep 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EAST ANGLIA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR4 7TJ
Post Town
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH51 Norwich and East Norfolk
Delivery Location
Not specified
Local Authority
Norwich
Electoral Ward
University
Westminster Constituency
Norwich South

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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