Tender

OS Maps App Research

ORDNANCE SURVEY

This public procurement record has 2 releases in its history.

TenderAmendment

03 May 2024 at 10:18

Tender Notice
Tender

29 Apr 2024 at 13:52

Tender Notice
Summary of the contracting process

The buying organisation, Ordnance Survey, has released a tender titled "OS Maps App Research" in the services industry category. The procurement stage is currently active, with a tender period ending on 13th May 2024 and a contract period from 30th May 2024 to 29th November 2024. The location for this procurement is in Southampton, United Kingdom. The method used is an open procedure (above threshold) which offers an opportunity for businesses to provide market research services to aid in the development of OS Maps.

This tender presents an opportunity for businesses in the market research services sector to engage with Ordnance Survey to shape the future development of OS Maps. Companies with expertise in qualitative research and a focus on potential new users in the Millennial and Gen Z age groups would be well-suited to compete. By understanding the usability and key use cases that consumers desire from an outdoor app, businesses can help Ordnance Survey broaden the appeal of OS Maps and grow its user base among younger demographics.

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Notice Information

Notice Title

OS Maps App Research

Notice Description

Ordnance Survey Ltd is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website http://www.os.uk. OS is a private limited company (company registration number 09121572), and the entire share capital is owned by the Department for Science, Innovation, and Technology. Research Brief: Shaping the future development of OS Maps Project Background Ordnance Survey's (OS) Consumer divisions' mission is to help more people to get outside more often. OS's digital mapping service (OS Maps) is one of our flagship products for leisure customers - helping them to access the outdoors in a safe and enjoyable way. Our mapping service helps users to plan and carry out outdoor activities either online (OS Maps) or via our App. By subscribing to OS Maps customers can discover outdoor trails, create their own routes and track the outdoor activities they want to do in Great Britain (GB). Currently, OS Maps has a loyal customer base of regular subscribers and users, however, they tend to be older (50+) and more experienced outdoor enthusiasts. **We have plans to grow the usage of OS Maps amongst Millennial (aged 27-42) and Genz (aged 18-26) consumers - broadening our appeal beyond our traditional core experienced adventurers**. At the beginning of this year, a new user interface was introduced within the OS Maps App to ensure the App is easier to use amongst new subscribers. There are more releases planned over the coming year, which will continue to build on these recent changes. To help inform our future product strategy, we would like to understand the key use cases that consumers want from an outdoor app, explore what they would need/want/expect from an outdoor app, and test the usability of our App. We would like to identify what other apps offer consumers that we currently don't cover, and how our app can develop to encourage future use. Whilst they may already venture outside, these users will be unlikely to be experts at map reading. Therefore, researching our existing user base will not help us identify the right opportunities for increasing the takeup of our application. OS requires a market research agency that can conduct qualitative research with potential, future OS Maps users**. This should not include our existing customers but should include those using other outdoor activity apps. Additional information: Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/755f2704-22d3-47fe-ad7d-a20e4c4af31b
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 May 20241 years ago
Submission Deadline
13 May 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 May 2024 - 29 Nov 2024 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ORDNANCE SURVEY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO16 0AS
Post Town
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified
Local Authority
Test Valley
Electoral Ward
Chilworth, Nursling & Rownhams
Westminster Constituency
Romsey and Southampton North

Further Information

Notice Documents

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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