Award

Food is Great Campaign

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

21 Mar 2019 at 13:38

Award Notice
Summary of the contracting process

The procurement process is led by the Defra Network eTendering Portal for the "Food is Great Campaign", primarily within the IT services sector, specifically focusing on consulting and software development. The project aims to enhance the global visibility of UK food and drink by partnering with BuzzFeed to create engaging recipe video content. The contract period commenced on 18th December 2018 and is set to conclude on 31st December 2019, with a total contract value of £75,000, out of which £25,000 has been awarded. This procurement process, categorized as an 'Other - contract agreement', has already reached the Award stage as of 21st December 2018.

This tender presents significant opportunities for businesses looking to expand in the digital content creation space, particularly those specialising in video production and online marketing. Companies that can effectively deliver innovative and impactful digital media solutions, particularly in food and drink sectors, would be well-positioned to compete. With the aim of capturing the interest of key markets, especially in the USA, businesses that can showcase the versatility and appeal of UK food products may find unique avenues for growth through this initiative.

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Notice Information

Notice Title

Food is Great Campaign

Notice Description

To partner with BuzzFeed to produce, deliver and distribute custom recipe video content that: - is hosted on BuzzFeed's video-series channel 'Tasty' - the world's largest food and drink network, with over 113.6m monthly active users on Facebook alone - is innovative and engaging, serving the next-generation digital food trends - grows demand and interest in UK food and drink within key markets - specifically, the USA - increases positive perceptions of UK food and drink in the USA - showcases the core tenets of the GREAT brand to an extensive global audience This activity will contribute to increasing demand for UK food and drink in key markets and support the delivery of the UK International Action Plan for Food and Drink 2016-2020.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e4e56106-19c0-4f83-91ed-b324509ca70a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - contract agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£75,000 Under £100K
Lots Value
Not specified
Awards Value
£25,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
21 Mar 20196 years ago
Submission Deadline
18 Dec 2018Expired
Future Notice Date
Not specified
Award Date
21 Dec 20187 years ago
Contract Period
18 Dec 2018 - 31 Dec 2019 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Christine Innes
Contact Email
defra@gsi.gov.uk
Contact Phone
00

Buyer Location

Locality
WORCESTER
Postcode
WR5 2NP
Post Town
Worcester
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG12 Worcestershire CC
Delivery Location
Not specified
Local Authority
Worcester
Electoral Ward
Nunnery
Westminster Constituency
Worcester

Supplier Information

Number of Suppliers
1
Supplier Name

BUZZFEED

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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