Tender

GB-London: Museum of Childhood Brand Development

VICTORIA AND ALBERT MUSEUM

This public procurement record has 1 release in its history.

Tender

24 Jul 2019 at 07:59

Tender Notice
Summary of the contracting process

The Victoria and Albert Museum is conducting a procurement process for the project titled "Museum of Childhood Brand Development," located in London, UK. This initiative falls under the marketing services industry category (CPV code 79342000) and is currently in the planning stage. The tender is being conducted through an open procurement method, and prospective bidders should note that submissions must be completed by 6th September 2019. The contract itself is set to commence on 30th September 2019 and will run until 31st January 2020, with a minimum contract value of £25,000 and a maximum value of £50,000.

This tender presents significant opportunities for small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) specialising in marketing services. Businesses that can demonstrate expertise in brand positioning, narrative development, and tone of voice guidelines will be well-suited to compete for this contract. The project involves creating a distinct identity for the new V&A Museum of Childhood, making it an attractive opportunity for agencies focused on innovative branding and storytelling, especially those with experience in cultural or heritage sectors.

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Notice Information

Notice Title

GB-London: Museum of Childhood Brand Development

Notice Description

Marketing services. Whilst the V&A brand architecture model and rationale is already defined, the specific name and brand positioning for the new V&A Museum of Childhood is not. This was in recognition of the need for a more detailed piece of work that would occur once the museum's future proposition was more clearly developed. Specifically, we now need to establish: A clear name and public positioning for the new V&A Museum of Childhood, as part of the V&A's established brand architecture A clear brand proposition for the new museum and how it will link to the V&A's other physical sites, particularly the two new East London sites in the Queen Elizabeth Olympic Park (a new museum and a new Collections and Research centre) A narrative that helps tell the museum's story, and sets out how it's both distinct from, and links into, the V&A's overall family of sites, particularly those in London Tone of voice guidelines. The V&A has established tone of voice guidelines, but we want to develop these for MoC, helping the museum's personality come to life across all touchpoints. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e17983e7-8d29-4330-b542-a1a8f9b94e9f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9e5ff6e5-bb85-4458-bbfa-d453a24b20c2
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
24 Jul 20196 years ago
Submission Deadline
6 Sep 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
29 Sep 2019 - 31 Jan 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VICTORIA AND ALBERT MUSEUM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW7 2RL
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
TLI London
Local Authority
Kensington and Chelsea
Electoral Ward
Brompton & Hans Town
Westminster Constituency
Kensington and Bayswater

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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