Tender

Tower Bridge & Monument - Creative Agency & Media Buying Service Contract

CITY OF LONDON CORPORATION

This public procurement record has 1 release in its history.

Tender

09 Mar 2018 at 15:52

Summary of the contracting process

The City of London Corporation is seeking tenders for the "Tower Bridge & Monument - Creative Agency & Media Buying Service Contract," aimed at providing advertising and marketing services within the tourism and heritage industry. The tender process is currently active, with a closing date set for 26 March 2018. The anticipated contract period will commence on 9 April 2018 and will last until 8 April 2019. Interested parties should prepare to demonstrate expertise in digital media and possess a background in media buying, particularly in heritage site branding efforts.

This tender presents an excellent opportunity for small and medium-sized enterprises (SMEs) specialising in advertising and marketing services, particularly those with a focus on digital media strategies. Agencies with a proven track record in enhancing brand identities for tourist attractions are especially well-suited to compete for this contract. Successful bidders will play a crucial role in developing a robust media buying plan that aligns with the new Tower Bridge brand identity, which is set to launch in May 2018 and aims to attract greater visitor engagement.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Tower Bridge & Monument - Creative Agency & Media Buying Service Contract

Notice Description

The City invites Tenders for the provision of Tower Bridge & Monument - Creative Agency & Media Buying Service Contract. The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with and embeds the new Tower Bridge brand identity which rolls out in May 2018. The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with The Monument's existing brand identity. The chosen agency will need to demonstrate a solid background in media buying (digital media in particular) within the tourism and heritage industry and have experience of launching and/or growing the brand identity of a leading attraction and heritage site. They should also be able to advise on how best to achieve ROI within the confines of a limited budget.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/36da609c-a547-4f3b-8396-60191a927345
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Mar 20187 years ago
Submission Deadline
26 Mar 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
8 Apr 2018 - 8 Apr 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CITY OF LONDON CORPORATION
Contact Name
Not specified
Contact Email
robert.pine@cityoflondon.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
EC2P 2EJ
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI London

Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf-2018-03-09T15:52:12Z",
    "date": "2018-03-09T15:52:12Z",
    "ocid": "ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_166422/659094",
        "title": "Tower Bridge & Monument - Creative Agency & Media Buying Service Contract",
        "description": "The City invites Tenders for the provision of Tower Bridge & Monument - Creative Agency & Media Buying Service Contract. The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with and embeds the new Tower Bridge brand identity which rolls out in May 2018. The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with The Monument's existing brand identity. The chosen agency will need to demonstrate a solid background in media buying (digital media in particular) within the tourism and heritage industry and have experience of launching and/or growing the brand identity of a leading attraction and heritage site. They should also be able to advise on how best to achieve ROI within the confines of a limited budget.",
        "datePublished": "2018-03-09T15:52:12Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79341000",
                "description": "Advertising services"
            },
            {
                "scheme": "CPV",
                "id": "79341100",
                "description": "Advertising consultancy services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 150000,
            "currency": "GBP"
        },
        "procurementMethodDetails": "Other -",
        "tenderPeriod": {
            "endDate": "2018-03-26T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2018-04-09T00:00:00+01:00",
            "endDate": "2019-04-08T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/36da609c-a547-4f3b-8396-60191a927345",
                "datePublished": "2018-03-09T15:52:12Z",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-48924",
            "name": "City of London Corporation",
            "identifier": {
                "legalName": "City of London Corporation"
            },
            "address": {
                "streetAddress": "Guildhall",
                "locality": "London",
                "postalCode": "EC2P 2EJ",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "robert.pine@cityoflondon.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-48924",
        "name": "City of London Corporation"
    }
}