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2025-121 Qualitative Research Call-Off Contract

Ofgem

This public procurement record has 1 release in its history.

Award

23 Sep 2026 at 17:45

Award Notice
Summary of the contracting process

Ofgem commissioned an independent research agency to provide qualitative research supporting its work to protect energy consumers and promote high service standards in the retail energy market. The work is intended to generate insight into consumers’ experiences, perceptions and behaviours, which Ofgem uses to develop policy, communications and services. The requirement covers qualitative research methods and calls for an agency able to work closely with Ofgem and understand its objectives and the energy sector. This is research and market research consultancy work. Delivery is described as covering the United Kingdom, the Channel Islands, the Isle of Man, Europe, British Overseas Territories and the rest of the world. Ofgem is based in London.

The procurement is complete and has been awarded to Verian Group UK Ltd. Ofgem used an open procedure. The award was made on 14 August 2026, for £510,000. The contract runs from 20 August 2026 to 19 August 2029. The tender had an estimated value of £510,000, with a submission deadline of 1 January 2026. The stated evaluation basis and any lots are not described in the available process information. Small and medium-sized businesses were identified as suitable to compete. The contract period is three years; the award value is the stated value for the selected supplier.

For suppliers considering comparable future work with Ofgem, this award demonstrates demand for an independent agency able to deliver qualitative research for energy-consumer policy and services. Credible competitors will need demonstrable strength in qualitative research methods, an understanding of consumer experiences, perceptions and behaviours, and sound knowledge of the energy sector and Ofgem’s role. The buyer also emphasised close working with an agency that understands its vision and objectives, so the ability to translate research insight into useful evidence for policy, communications and service development is relevant. The award went to a research agency under an open procedure, and SMEs were considered suitable. This is a focused market-research requirement for suppliers whose research expertise and energy-sector knowledge match Ofgem’s consumer-protection work.

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Notice Information

Notice Title

2025-121 Qualitative Research Call-Off Contract

Notice Description

Ofgem's statutory role is to protect the interests of current and future energy consumers and to promote consistently high standards of service across the retail energy market. To support this, Ofgem requires a range of qualitative research methods across its work to provide insight into consumer experiences, perceptions and behaviours. These insights are essential in helping Ofgem develop effective policies, communications and services. Ofgem therefore expects to work closely with an independent research agency that understands its vision and objectives and can demonstrate strong expertise in delivering qualitative research services. The agency must also have a sound understanding of the energy sector and Ofgem's role within it.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e4eed6b9-d1fc-4efb-9e07-3c184624a453
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c6b3fab6-002d-4c45-9a36-30b745610455
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73110000 - Research services

73200000 - Research and development consultancy services

79310000 - Market research services

Notice Value(s)

Tender Value
£510,000 £500K-£1M
Lots Value
Not specified
Awards Value
£510,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
23 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Aug 20261 months ago
Contract Period
20 Aug 2026 - 19 Aug 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Ofgem
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

Kantar Public UK Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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