Award

Media Buying Services for the Destination City Marketing Strategy

CITY OF LONDON CORPORATION

This public procurement record has 1 release in its history.

Award

02 Aug 2023 at 09:31

Award Notice
Summary of the contracting process

The City of London Corporation, acting as the buying organisation, has awarded a contract for Media Buying Services for the Destination City Marketing Strategy to a supplier. The procurement stage for this tender was completed, with a contract value of £100,000 in GBP. The tender, falling under the services category, was conducted through an open procedure below the threshold. The contract period runs from 24th July 2023 to 17th September 2023, with the tender period ending on 1st July 2023.

This awarded tender presents an opportunity for small and medium-sized enterprises (SMEs) in service-related industries to potentially expand their business. Businesses offering media planning, advertising, and campaign management services may find this tender suitable for their expertise. The proximity of the contract period end date, 17th September 2023, suggests an immediate opportunity for interested businesses to engage with the City of London Corporation's marketing strategy implementation.

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Notice Information

Notice Title

Media Buying Services for the Destination City Marketing Strategy

Notice Description

Media buying services in relation to the Destination City marketing strategy. Services within the scope include, but are not limited to: - Integrated media planning with PR team and creatives team if required - Media strategy including proposal and media schedules - Campaign ideation and opportunity - Audience and market insights - Paid media partnership scoping, recommendations and activation - Media acquisition, negotiation and buying - Campaign implementation - Campaign optimisation - Campaign management - Digital campaign reconciliation and reporting - frequency as agreed by both parties, as per fee options - Post campaign measurement and analysis per campaign. - Production requirements communication for paid media planned

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7c69688a-b62f-4f06-85c4-0a149e7e9e24
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72224000 - Project management consultancy services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
£100,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
2 Aug 20232 years ago
Submission Deadline
1 Jul 2023Expired
Future Notice Date
Not specified
Award Date
2 Jul 20232 years ago
Contract Period
23 Jul 2023 - 17 Sep 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CITY OF LONDON CORPORATION
Contact Name
Christina Paraskevaidou
Contact Email
christina.paraskevaidou@cityoflondon.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
EC2P 2EJ
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
Not specified
Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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