Tender

ITT284 Appointment of Creative Agency for Recruitment Creative Campaign

UNIVERSITY OF NORTHAMPTON E-TENDERING

This public procurement record has 2 releases in its history.

TenderAmendment

28 Apr 2021 at 14:49

Tender Notice
Tender

28 Apr 2021 at 14:41

Tender Notice
Summary of the contracting process

The University of Northampton is seeking a Creative Agency to develop a creative strategy and campaign for recruitment over the next three academic years (2023-2025). The contract, valued at £400,000, is set to commence on 16th August 2021 and run for 48 months, with a potential extension of 18 months worth an additional £100,000. This selective procurement process is currently in the Tender stage, with submissions due by 28th May 2021. The project is classified under the industry category of specialty design services, and the service will be delivered in Northampton, East Midlands.

This tender represents a significant opportunity for marketing and creative businesses, particularly those specialising in advertising, media production, and educational campaigns. Agencies that can provide comprehensive multi-channel strategies—including digital, print, and event materials—are encouraged to compete. The focus on increasing student applications through innovative campaigns means that those with proven success in higher education marketing will find this tender particularly appealing.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

ITT284 Appointment of Creative Agency for Recruitment Creative Campaign

Notice Description

The University of Northampton is looking to contract a Creative Agency to create a 60 month creative strategy and campaign across three recruitment cycles 2023, 2024 and 2025 that promotes and raises awareness and increase year on year applications to the University of Northampton across multiple touchpoints which will include creative advertising assets across various channels, prospectus, and assets throughout the recruitment cycle to include print, media and event materials. The produced materials will need to core drive visitors to the University website where they can register to visit for a campus open day, find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us. Contract value PS400,000. The contract shall be for a period of 48 months (August 2021 - 31 August 2025) with the possibility entirely at the University's discretion for up an 18 month extension at a value of PS100,000. Additional information: The information and documents for this tender will be accessible from https://in-tendhost.co.uk/universityofnorthampton Click on Current Tenders link where you can view the project detail, express an interest and register your Organisation with our e-tendering system. Once the registration has been accepted and you have received your login details by e:mail you can login to view and download the SQ in the My Tenders section of the website. If your company is already registered please do not register again Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8633d80c-127a-49eb-8722-65b3b1c4b09e
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79930000 - Specialty design services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
28 Apr 20214 years ago
Submission Deadline
28 May 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
16 Aug 2021 - 15 Aug 2025 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF NORTHAMPTON E-TENDERING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORTHAMPTONSHIRE
Postcode
NN2 6JB
Post Town
Northampton
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF24 West Northamptonshire
Delivery Location
TLF East Midlands (England)
Local Authority
West Northamptonshire
Electoral Ward
Delapre and Rushmere
Westminster Constituency
Northampton South

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39-2021-04-28T15:49:11+01:00",
    "date": "2021-04-28T15:49:11+01:00",
    "ocid": "ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "ITT284",
        "title": "ITT284 Appointment of Creative Agency for Recruitment Creative Campaign",
        "description": "The University of Northampton is looking to contract a Creative Agency to create a 60 month creative strategy and campaign across three recruitment cycles 2023, 2024 and 2025 that promotes and raises awareness and increase year on year applications to the University of Northampton across multiple touchpoints which will include creative advertising assets across various channels, prospectus, and assets throughout the recruitment cycle to include print, media and event materials. The produced materials will need to core drive visitors to the University website where they can register to visit for a campus open day, find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us. Contract value PS400,000. The contract shall be for a period of 48 months (August 2021 - 31 August 2025) with the possibility entirely at the University's discretion for up an 18 month extension at a value of PS100,000. Additional information: The information and documents for this tender will be accessible from https://in-tendhost.co.uk/universityofnorthampton Click on Current Tenders link where you can view the project detail, express an interest and register your Organisation with our e-tendering system. Once the registration has been accepted and you have received your login details by e:mail you can login to view and download the SQ in the My Tenders section of the website. If your company is already registered please do not register again Is a Recurrent Procurement Type? : No",
        "datePublished": "2021-04-28T15:41:16+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79930000",
            "description": "Specialty design services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "NN2 6JB"
                    },
                    {
                        "region": "East Midlands",
                        "countryName": "United Kingdom"
                    },
                    {
                        "postalCode": "NN1 5PH"
                    },
                    {
                        "region": "East Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2021-05-28T11:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-08-16T01:00:00+01:00",
            "endDate": "2025-08-15T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/8633d80c-127a-49eb-8722-65b3b1c4b09e",
                "datePublished": "2021-04-28T15:41:16+01:00",
                "format": "text/html",
                "language": "en",
                "dateModified": "2021-04-28T15:49:11+01:00"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/universityofnorthampton/aspx/"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-95540",
            "name": "University of Northampton e-Tendering",
            "identifier": {
                "legalName": "University of Northampton e-Tendering"
            },
            "address": {
                "streetAddress": "St George's Avenue, Northampton",
                "locality": "Northamptonshire",
                "postalCode": "NN2 6JB",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Julia Gough",
                "email": "julia.gough@northampton.ac.uk",
                "telephone": "+44 1604892663"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-103076",
            "name": "University of Northampton e-Tendering",
            "identifier": {
                "legalName": "University of Northampton e-Tendering"
            },
            "address": {
                "streetAddress": "University Drive, Northampton",
                "locality": "Northamptonshire",
                "postalCode": "NN1 5PH",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Julia Gough",
                "email": "julia.gough@northampton.ac.uk",
                "telephone": "+44 1604892663"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-103076",
        "name": "University of Northampton e-Tendering"
    }
}