Award

Digital Analytics Solutions

GOVERNMENT DIGITAL SERVICE

This public procurement record has 1 release in its history.

Award

20 Oct 2025 at 11:33

Summary of the contracting process

The procurement process for the "Digital Analytics Solutions" project was conducted by the Government Digital Service, aiming to acquire a hosted web analytics platform for Google Analytics 360 services. This contract, classified under the Software package and information systems category, is valued at £150,000. It involves work on the GOV.UK website and other services run by GDS and the Cabinet Office. The procurement followed a selective method, specifically a call-off from a framework agreement, and has reached the award stage. The contract period spans from 2 October 2025 to 1 October 2026, with the buying organisation located in London, England.

This tender represents a growth opportunity for SMEs, as indicated by its suitability criteria, providing a platform to showcase expertise in digital analytics solutions. The project could particularly appeal to businesses with experience in implementing and supporting analytics platforms, offering them a chance to work within the government's digital transformation initiatives. With Merkle, a trading division of Dentsu UK Limited, already awarded as the supplier, competitive businesses could explore potential sub-contracting opportunities or future contracts in similar public sector projects.

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Notice Title

Digital Analytics Solutions

Notice Description

The Supplier will provide a hosted web analytics platform for Google Analytics 360 (GA360) services together with associated design, setup, configuration, implementation, and support services for Buyer's website at GOV.UK and other services run by GDS and the Cabinet Office. (Digital Analytics platform for GDS) Description of the requirement: Briefly, web analytics provides data on user's interactions with a site or service.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5df46df2-e0ab-41f3-a295-e1d2694319f6
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Goods
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
Not specified
Awards Value
£150,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Oct 20254 months ago
Submission Deadline
18 Sep 2025Expired
Future Notice Date
Not specified
Award Date
17 Sep 20255 months ago
Contract Period
1 Oct 2025 - 1 Oct 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
GOVERNMENT DIGITAL SERVICE
Contact Name
Commissioning Team Commissioning Team
Contact Email
commissioning-digital@digital.cabinet-office.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E1 8QS
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified

Local Authority
Tower Hamlets
Electoral Ward
Whitechapel
Westminster Constituency
Bethnal Green and Stepney

Supplier Information

Number of Suppliers
1
Supplier Name

MERKLE, A TRADING DIVISION OF DENTSU

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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