Award

Public Health Liverpool - Digital & Social Media Campaigns

LIVERPOOL CITY COUNCIL

This public procurement record has 1 release in its history.

Award

22 Oct 2021 at 09:48

Award Notice
Summary of the contracting process

The Liverpool City Council is seeking a contractor for the "Public Health Liverpool - Digital & Social Media Campaigns" project, with a total budget of £50,000. This procurement falls under the advertising services category and is located in the North West region of the United Kingdom. The tender process is now complete, having reached the award stage, with a contract period set to run from 10th June 2021 to 30th September 2021. The specific deadline for tender submissions was 24th May 2021, and the awarding decision was published on 22nd October 2021.

This tender presents a strategic opportunity for digital marketing agencies and firms specialising in social media campaigns to expand their business offerings within the public health sector. Businesses that excel in identifying target demographics, optimising online engagement, and providing measurable outcomes will be particularly well-suited to compete for similar contracts in the future. With the emphasis on innovative digital strategies, agencies with creative approaches and analytical capabilities will find significant growth potential in this market.

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Notice Information

Notice Title

Public Health Liverpool - Digital & Social Media Campaigns

Notice Description

Public Health Liverpool are looking to appoint an agency to deliver a series of digital and social media campaigns running from June - September 2021. We are looking to appoint an agency that can: * Identify appropriate digital channels to engage our target audience and book suggested channels. Please note that although we have suggested social media channels in the table, we require agencies to include within their proposal the justification for these channels and any other channels they would suggest for each campaign. * Test different messages in the adverts and optimise the campaign based on click through rates. * Provide an assessment of the suggested channels, why they feel this is the most appropriate route to gain the greatest reach for our target audiences and include estimated audience size and reach. * Develop methods of measuring reach and engagement with the campaigns. We would expect the proposal to include: * Suggested channels * Target audience and size * Type of advertising e.g. targeted/cost per click etc * Detail key metrics such as CPC, CPV, video views, impressions etc

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e7fbd107-0b64-4f55-a15b-6e72a9a21631
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/863b5bf9-8224-4e5b-b37c-d5b03a725a17
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
£50,600 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Oct 20214 years ago
Submission Deadline
24 May 2021Expired
Future Notice Date
Not specified
Award Date
8 Jun 20214 years ago
Contract Period
9 Jun 2021 - 30 Sep 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY COUNCIL
Contact Name
Greg Nixon
Contact Email
greg.nixon@liverpool.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

HIT SEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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