Award

2389-21 Visit East Yorkshire (VEY) Tourism Marketing Service Autumn 2021

EAST RIDING OF YORKSHIRE

This public procurement record has 1 release in its history.

Award

12 Aug 2021 at 16:10

Award Notice
Summary of the contracting process

The procurement process involves the East Riding of Yorkshire Council, which is seeking services for the "2389-21 Visit East Yorkshire (VEY) Tourism Marketing Service Autumn 2021." This initiative aims to promote domestic tourism in the region, particularly in light of the challenges posed by the COVID-19 pandemic. The contract is classified under Market and Economic Research (CPV code 79300000) and has a total value of £160,000. The tender was awarded on 16 July 2021, with the contract period commencing on 20 July 2021 and concluding by 31 December 2021. The tender period ended on 25 June 2021, and this selective procurement method utilized a restricted procedure.

This tender presents significant opportunities for businesses specialising in tourism marketing and related services, particularly small and medium-sized enterprises (SMEs). Companies with expertise in marketing strategies, public relations, and tourism sector engagement will be well-positioned to compete, helping to enhance the area's appeal to tourists while driving business recovery. The successful execution of this campaign is vital for local businesses aiming to attract visitors and boost economic activity throughout East Yorkshire.

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Notice Information

Notice Title

2389-21 Visit East Yorkshire (VEY) Tourism Marketing Service Autumn 2021

Notice Description

In late March 2020, the UK entered a period of lockdown. This was a result of the coronavirus disease (COVID-19) which is caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). This international pandemic began in late 2019 and continues to impact nations across the globe. The next few years will continue to challenge tourism businesses and present a new normal for consumers. Following the Governments Roadmap out of lockdown the Visit East Yorkshire (VEY) marketing campaign aims to encourage overnight bookings for autumn 2021 as well as raising awareness of the area as an option for short breaks year-round for future years. The challenge for tourism businesses will be in staying open and prospering into 2022. To ensure this, VEY have been awarded funding from East Riding of Yorkshire Council (ERYC) to launch a domestic tourism recovery campaign in Autumn 2021 to raise awareness of the wealth of holiday experiences available in East Yorkshire. The success of this campaign is therefore crucial to helping restore the economic fortunes of the area and to charting a route back from survival to recovery.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ea89b96d-abf9-4701-8f1c-d7a0fffd3c5d
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4b49de9b-b155-4f2f-876d-c82467426a5c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79300000 - Market and economic research; polling and statistics

Notice Value(s)

Tender Value
£160,000 £100K-£500K
Lots Value
Not specified
Awards Value
£155,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Aug 20214 years ago
Submission Deadline
25 Jun 2021Expired
Future Notice Date
Not specified
Award Date
15 Jul 20214 years ago
Contract Period
19 Jul 2021 - 31 Dec 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
EAST RIDING OF YORKSHIRE
Contact Name
Stuart Winton
Contact Email
stuart.winton@eastriding.gov.uk
Contact Phone
+44 1482395352

Buyer Location

Locality
BEVERLEY
Postcode
HU17 9BA
Post Town
Hull
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE1 East Yorkshire and Northern Lincolnshire
Small Region (ITL 3)
TLE12 East Riding of Yorkshire
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
East Riding of Yorkshire
Electoral Ward
St Mary's
Westminster Constituency
Beverley and Holderness

Supplier Information

Number of Suppliers
1
Supplier Name

FRED MARKETING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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