Award

Advertising on the Highway

DEVON COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

12 Nov 2024 at 09:30

Award Notice
Summary of the contracting process

Devon County Council has completed the procurement process for a contract titled "Advertising on the Highway", within the industry category of advertising and marketing services. This procurement, classified under CPV code 79340000, was concluded through a direct award to CP Media Limited. The contract, worth £2,235,000, involves managing commercial advertising spaces on approximately 70 to 110 roundabouts across Devon, England, with the possibility of future locations including streetlighting and other assets. The contract commenced on 18th November 2024 and will run until 17th November 2027, with options for two 12-month extensions potentially extending the end date to 17th November 2029.

This contract is an excellent opportunity for businesses in the advertising and marketing sector, particularly SMEs and VCSEs, to expand their operations. It requires the provider to engage a wide range of services, from sourcing sponsors to the installation and maintenance of advertising signs, thus presenting varied business growth opportunities. Additionally, the call-off from the ESPO Framework 3A-20 allows for predictable project involvement. Companies experienced in managing advertising projects and with capability in offering maintenance services are well-suited to benefit from this procurement.

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Notice Information

Notice Title

Advertising on the Highway

Notice Description

Devon County Council (the Council) is seeking to engage a suitable advertising and marketing agency to facilitate and administer a commercial advertising scheme for between approximately 70 and 110 roundabouts at various sites across the county. This is a call-off from ESPO Framework 3A-20 - Advertising Solutions - Lot 6 - Management of Commercial Advertising Space for a Concession Contract. The scope of the contract includes sourcing sponsors, and the installation, assembly, maintenance, dismantling and removal of signs as necessary. The number of roundabouts could fluctuate during the period of the Contract as further suitable sites are identified (or removed from the portfolio). Where there are existing sponsors on a roundabout the intention will be to reengage those in the new service and offer continued sponsorship opportunity at a discounted rate (to be agreed with service provider). A list of existing sponsors and related details will be provided at launch of contract. It is intended that the contract will extend to advertising on streetlighting in key locations across the County and sites will be agreed with the provider at a later date. The number of streetlights could fluctuate during the period of the Contract as further suitable sites are identified (or removed from the portfolio). Options to advertise on other assets outlined in the framework will be retained and sites will be agreed with the provider at a later date. It is expected that all sites will be subject to planning consent requirements the expectation is that this will be arranged by the service provider. There will be an option for Service Provider undertake basic maintenance to roundabouts, i.e grass cutting and seeding. There are options to extend this contract at the Council's discretion for two further periods totalling 24 months (12 months each), finishing on the 17th November 2028 or 17th November 2029.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ec46e66b-5cca-44fb-ab0a-91a98d3eb2db
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/32d65dbb-1b04-46e0-bcea-503a94bb76b3
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£2,235,000 £1M-£10M
Lots Value
Not specified
Awards Value
£2,235,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
12 Nov 20241 years ago
Submission Deadline
12 Nov 2024Expired
Future Notice Date
Not specified
Award Date
12 Nov 20241 years ago
Contract Period
18 Nov 2024 - 17 Nov 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEVON COUNTY COUNCIL
Contact Name
Chloe Staddon
Contact Email
chloe.staddon@devon.gov.uk
Contact Phone
+44 1392381258

Buyer Location

Locality
EXETER
Postcode
EX2 4QD
Post Town
Exeter
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK4 Devon
Small Region (ITL 3)
TLK43 Devon CC
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Exeter
Electoral Ward
Newtown and St Leonard's
Westminster Constituency
Exeter

Supplier Information

Number of Suppliers
1
Supplier Name

CP MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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