Award

Marketing Media Buying.

H M REVENUE & CUSTOMS

This public procurement record has 1 release in its history.

Award

14 Apr 2022 at 08:50

Award Notice
Summary of the contracting process

The procurement process involves a contract awarded by HM Revenue & Customs (HMRC) for marketing media buying services, classified under advertising and marketing services. This contract, amounting to £9,500,000, will be executed over a three-year period from 1st April 2022 to 31st March 2025. The procurement method utilised is a selective process via a call-off from an existing framework agreement, with the tender period ending on 16th March 2022. The services will primarily be delivered in the United Kingdom, with specific operational needs highlighted for the delivery of key advertisement campaigns aligned with the Prime Minister's Build Back Better priorities.

This tender presents significant business opportunities for specialised media buying agencies, particularly those with the skills and expertise required to manage advertising media procurement efficiently. Businesses that excel in delivering bespoke advertising services, have in-depth market knowledge, and can navigate high-stakes media purchases will find themselves well-positioned to compete. The successful supplier for this contract is Manning Gottlieb OMD, indicating a competitive space for agencies that can leverage their strategic capabilities in media planning and buying.

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Notice Information

Notice Title

Marketing Media Buying.

Notice Description

HMRC delivers key statutory and operational advertising campaigns within the Prime Minister's Build Back Better priorities. These campaigns are also critical for the delivery of HMRC's Strategic Objectives. HMRC requires dedicated agency resource to support it's marketing function in order to buy advertising media at the best quality and price. The purchase of advertising media requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC. We require the assistance of a media buying agency to facilitate this. Crown Commercial Services and Cabinet Office working together, identify and appoint this specialist agency on behalf of HMG. Additional information: Although there is a value to the call-off contract the agency works on a campaign-by-campaign basis and renumerated for each project. The full value of the call-off contract will be achieved throughout the contract period as individual campaigns are delivered.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-edac127b-a888-4e7c-8a6a-84b28872a760
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8659ab86-70ed-41b1-b72e-0f1fefac223c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£9,500,000 £1M-£10M
Lots Value
Not specified
Awards Value
£9,500,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
14 Apr 20223 years ago
Submission Deadline
16 Mar 2022Expired
Future Notice Date
Not specified
Award Date
31 Mar 20223 years ago
Contract Period
31 Mar 2022 - 31 Mar 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
H M REVENUE & CUSTOMS
Contact Name
ian anderson
Contact Email
ian.anderson1@hmrc.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
SALFORD
Postcode
M60 9LA
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD34 Greater Manchester South West
Delivery Location
Not specified
Local Authority
Salford
Electoral Ward
Ordsall
Westminster Constituency
Salford

Supplier Information

Number of Suppliers
1
Supplier Name

MANNING GOTTLIEB OMD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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