Tender

GB-London: Brand Tracking

V&A MUSEUM

This public procurement record has 1 release in its history.

Tender

18 Sep 2019 at 17:40

Tender Notice
Summary of the contracting process

The V&A Museum in London is currently engaged in an active public procurement process for a tender titled "GB-London: Brand Tracking". This initiative falls under the marketing services industry, with a total contract value of £50,000 and a minimum value of £25,000. The open procurement method allows for a competitive tendering process, with submissions accepted until 11th October 2019. The contract is expected to commence on 31st October 2019, and will run until 31st October 2022, indicating a longer-term engagement aimed at monitoring brand health and audience engagement.

This tender provides substantial opportunities for small and medium enterprises (SMEs) and voluntary community social enterprises (VCSEs) to engage with the V&A Museum, a prominent institution. Businesses specialising in marketing services, particularly those with expertise in brand tracking and audience analysis, are well-suited to compete for this contract. The focus on monitoring trends and informing strategic planning means successful bidders will play a crucial role in enhancing the Museum's outreach and engagement strategies, fostering a beneficial partnership in the realm of cultural marketing.

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Notice Information

Notice Title

GB-London: Brand Tracking

Notice Description

We want to embark on a programme of brand tracking in both the UK and selected overseas markets, for us to better understand awareness of, attitudes to and engagement with the V&A. We want to be able to monitor trends over time, impact of specific initiatives and build a strong discipline of audience understanding across the organisation. In summary, the programme should drive the following three outcomes: 1.Evaluate: Monitor brand health trends over time and assess performance of existing audience targeted activities. 2.Inform: annual strategy planning and budgeting. 3.Educate and engage: Bring the whole organisation closer to our audiences through easy to communicate insight and progress metrics. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ee07c17a-ca08-4e80-a64c-f94b308b04d6
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bf91f57c-01da-4ff7-b016-a3c7a51044c1
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Sep 20196 years ago
Submission Deadline
11 Oct 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Oct 2019 - 31 Oct 2022 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
V&A MUSEUM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW7 2RL
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
TLI London
Local Authority
Kensington and Chelsea
Electoral Ward
Brompton & Hans Town
Westminster Constituency
Kensington and Bayswater

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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