Award

Less Healthy Foods (HFSS advertising: Health & Care Bill)

OFCOM

This public procurement record has 1 release in its history.

Award

06 Mar 2025 at 09:24

Summary of the contracting process

Ofcom has completed a public procurement process for professional advice on the regulation of online advertising of products high in fat, salt, and sugar (HFSS) as part of the Health & Care Bill. This contract, categorized under miscellaneous business and business-related services, was awarded through a direct procurement method using a single tender action due to its below-threshold value. The contract, valued at £130,826, will run from 10 December 2024 to 9 December 2025, with the London-based Advertising Standards Authority selected as the supplier. Key dates include the tender period ending on 14 November 2023, and the award published on 6 March 2025.

This tender represents a significant opportunity for businesses that specialise in providing regulatory and advisory services in public health advertising. Larger established firms, like the Advertising Standards Authority, are best suited to compete due to the scale and expertise required. This procurement process underscores the importance of compliance and advisory roles in the public sector, presenting growth opportunities for businesses that can offer expertise in regulatory frameworks and health policy. Engaging in such contracts can enhance a firm's portfolio and establish its credibility in the domain of public health advertising regulation.

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Notice Title

Less Healthy Foods (HFSS advertising: Health & Care Bill)

Notice Description

Professional advice on the regulation of online advertising of products high in fat, salt and sugar ("HFSS").

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-eeeebf2c-a03e-419f-9283-9feed4d40c61
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/03dc4699-0097-4c11-a578-f270b14891b9
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79900000 - Miscellaneous business and business-related services

Notice Value(s)

Tender Value
£130,826 £100K-£500K
Lots Value
Not specified
Awards Value
£130,826 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
6 Mar 202511 months ago
Submission Deadline
14 Nov 2023Expired
Future Notice Date
Not specified
Award Date
10 Dec 20241 years ago
Contract Period
10 Dec 2024 - 9 Dec 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified

Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

ADVERTISING STANDARDS AUTHORITY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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