Tender

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 1 release in its history.

Tender

27 Nov 2024 at 12:25

Summary of the contracting process

The Royal Botanic Gardens, Kew is currently in the tender stage for the "RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)". This procurement is for market research services within the industry category, specifically designed to conduct an ongoing visitor survey at both Kew Gardens and Wakehurst located in London, United Kingdom. The primary objective is to understand the visitor profile and motivations, evaluate the visit experience, and provide actionable insights through bi-annual reporting. The procurement method is an open procedure with a tender period ending on 8th January 2025, and the contract period running from 1st May 2025 to 30th April 2028. The total contract value is set at GBP 426,600.

This tender creates significant opportunities for businesses specialising in market research services, particularly those skilled in data analysis, survey management, and KPI reporting. Small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) are especially encouraged to participate, as their expertise can contribute substantially to achieving a best-in-class visitor experience at these renowned botanical gardens. The insights derived from this project will guide strategic decisions at RBG Kew, ensuring a continuously improving visitor experience driven by data and visitor feedback.

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Notice Title

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Notice Description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-eefecba7-69aa-4443-8f69-6ab6ca9cb149
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/909a03b6-ac8f-4585-918f-befe20ffd784
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£426,600 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
27 Nov 20241 years ago
Submission Deadline
8 Jan 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Apr 2025 - 30 Apr 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Not specified
Contact Email
procurement@kew.org
Contact Phone
+442083325000

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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