Tender

RBGKEW1333 - Brand Extension project

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 1 release in its history.

Tender

25 Jul 2024 at 10:35

Summary of the contracting process

The Royal Botanic Gardens, Kew is undertaking a procurement process titled "RBGKEW1333 - Brand Extension project", which falls under the industry category of Marketing management consultancy services (CPV 79413000). The project aims to develop the current Kew brand in a way that authentically represents their mission and strengthens their global position as a world-class science and conservation organisation. The procurement stage is currently in the Tender phase, with a closing date for tender submissions on 4th September 2024 and a contract period set to run from 14th October 2024 to 13th October 2027. This open procurement process is targeting services in London, United Kingdom, with a total contract value of £120,000.

This tender presents significant opportunities for businesses, particularly SMEs and voluntary, community, and social enterprise organisations, to engage with a prestigious institution and help shape its global brand strategy. Companies specialised in marketing consultancy, brand strategy, and positioning initiatives are well-suited to compete in this tender. By participating, businesses can gain exposure and build a portfolio of high-profile projects, reinforcing their market presence and extending their reach in the consultancy market.

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Notice Title

RBGKEW1333 - Brand Extension project

Notice Description

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ef23c56a-bd72-4f7d-b77c-e65439b6534a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0811ead8-ad7a-49be-9337-0db440267df4
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Jul 20241 years ago
Submission Deadline
4 Sep 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
13 Oct 2024 - 13 Oct 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Not specified
Contact Email
procurement@kew.org
Contact Phone
+442083325816

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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