Award

RECYCLE RIGHT WINTER CAMPAIGN 2025-26

MERSEYSIDE WASTE DISPOSAL AUTHORITY

This public procurement record has 1 release in its history.

Award

25 Nov 2025 at 17:45

Award Notice
Summary of the contracting process

The Merseyside Waste Disposal Authority (MWDA), based in Liverpool, has completed the procurement process for the "Recycle Right Winter Campaign 2025-26" under the industry category of advertising and marketing services. MWDA sought to engage an organisation to manage external services and suppliers for a campaign scheduled from January to March 2026, with a focus on behavioural change messaging and resource creation for waste collection rollouts. The procurement, carried out via an open procedure, initially closed on 24th October 2025, with the contract period spanning from 21st November 2025 to 31st March 2026.

This tender presents a substantial opportunity for businesses specialising in marketing and advertising, particularly those with project management expertise. The project's benefits extend to small and medium-sized enterprises (SMEs), aligning with MWDA's preference for such entities. Additionally, companies capable of handling phased public awareness campaigns can find growth opportunities by collaborating with local councils to enhance public engagement in waste management. The successful bidding organisation, Social Change, has demonstrated capacity in these areas, marking a potential avenue for similar businesses to explore future tender opportunities in the public sector.

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Notice Information

Notice Title

RECYCLE RIGHT WINTER CAMPAIGN 2025-26

Notice Description

MWDA is seeking to engage an organisation who will be able to effectively manage external services and suppliers throughout all aspects of the campaign and display strong overall project management. MWDA runs public awareness and engagement campaigns through the Authority's Recycle Right and Zero Waste LCR brands. MWDA would like to split this project into two phases, Phase 1 will focus on designing and running behavioural change messaging campaign from January - March 2026. Phase 2 will focus on creating assets for additional materials and food waste collections that councils will be rolling out to residents from March 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c3a6193b-ddab-4ebf-88a1-6e19fb63e83f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£57,610 Under £100K
Lots Value
Not specified
Awards Value
£57,610 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Nov 20253 months ago
Submission Deadline
24 Oct 2025Expired
Future Notice Date
Not specified
Award Date
21 Nov 20253 months ago
Contract Period
21 Nov 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MERSEYSIDE WASTE DISPOSAL AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1BP
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

SOCIAL CHANGE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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