Award

PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns - AWARD

BIRMINGHAM CITY COUNCIL

This public procurement record has 1 release in its history.

Award

13 Aug 2020 at 08:57

Summary of the contracting process

Birmingham Children's Trust has completed the procurement process for the "PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns" contract, which involved the acquisition of a digital, creative, and media buying agency. This award followed an open procurement method, with a tender period closing on 17 January 2020. The contract will last for three months, beginning on 10 February 2020, and concluding on 8 May 2020, potentially extending subject to performance and funding. The procurement is categorised under advertising and marketing services, with delivery requirements specified to occur within a 30-mile radius of Birmingham.

This tender presents a significant opportunity for businesses specialising in advertising, media buying, and creative campaign management, particularly those with experience in recruitment marketing. Companies equipped to produce engaging digital and traditional media content, as well as those capable of executing campaigns that resonate with diverse local communities, would be well-positioned to compete. The contract requires collaboration and innovation, making it ideal for SMEs looking to establish or expand their presence in the public sector. Successful bidders will play a crucial role in increasing foster carer recruitment for the Trust, thereby contributing to community welfare.

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Notice Title

PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns - AWARD

Notice Description

Birmingham Children's Trust requires a digital / creative / media buying agency to deliver a series of foster carer recruitment campaigns as detailed below under requirements / specifications. This contract will be for a period of 3 months commencing 10 February 2020 until 8th May 2020, (unless terminated under the terms and conditions of contract). With the option to extend for up to an additional 3- or 6-months subject to requirements, availability of funding and performance. The provider will deliver a three-month promotional campaign for the Trust, using its active networks in Birmingham to deliver a series of foster carer recruitment campaigns. The agency / agencies shall: o Produce creative campaign proposals o Provide guidance on campaign ideas suggest by the Trust o Deliver a foster carer recruitment campaign over an initial period of three month, with potential for expansion depending on results and budget o Film and produce a series of videos to support the campaign o Provide actors and set o Use actors that represent the diversity of Birmingham and our target audience o Ensure that any outdoor filming takes place within a 30-mile radius of Birmingham, in-line with our recruitment radius o Run the campaign using a mix of digital and traditional media including: Social media Display advertising according to search history Print materials for hyper local advertising o Use Trust branding and comply with the Trust's brand guidelines throughout promotional activity o Work in collaboration with Marketing and Social Media Manager and Recruitment Team Manager whilst leading on campaign activities o Provide ongoing evidence of the effectiveness of the campaign through fortnightly reporting o Adapt the campaign according to feedback and campaign data This contract will be for a period of 3 months commencing 10th February 2020. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant Invitation to Tender (ITT) documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed tender submission should be returned by noon on 17th January 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f0d9ccda-6c34-4793-97c0-648bff979158
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9ce23d6b-9329-4c46-8751-0f8a7fc014e8
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

79342000 - Marketing services

79413000 - Marketing management consultancy services

92111200 - Advertising, propaganda and information film and video-tape production

92111210 - Advertising film production

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£32,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
13 Aug 20205 years ago
Submission Deadline
17 Jan 2020Expired
Future Notice Date
Not specified
Award Date
13 Feb 20206 years ago
Contract Period
24 Feb 2020 - 22 May 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 7DJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)

Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

SANCTUARY PERSONNEL

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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