Award

Future Consumers

OFCOM

This public procurement record has 1 release in its history.

Award

09 Apr 2026 at 11:12

Award Notice
Summary of the contracting process

This procurement process, overseen by OFCOM, focuses on the project titled "Future Consumers," classified under the industry category of market research services. The location for service delivery includes the United Kingdom and extends to British Overseas Territories, Channel Islands, Isle of Man, Europe, and globally. The procurement stage has reached completion with a contract awarded to Magenta Research Ltd. The agreement was concluded through a mini-competition under the Ofcom Market Research Framework Agreement. The contract period commenced on 5th February 2026 and will conclude on 30th June 2026, with a budget allocation of £87,000.

This tender offers significant opportunities for businesses looking to expand within the market research services sector, particularly those specialising in innovative consumer analysis involving emerging technologies like AI. Small and medium enterprises (SMEs), as well as voluntary, community, and social enterprises (VCSEs), would find this tender particularly advantageous due to its suitability criteria. By engaging in this project, businesses can gain a foothold in large-scale communications landscape analysis and deepen their expertise in the evolving digital and AI-implemented sectors.

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Notice Information

Notice Title

Future Consumers

Notice Description

The overall purpose of this project is to broaden Ofcom's understanding of what the communications landscape will look like in the future. Key questions and topics we want to cover include: General - What comms services are consumers using both online / offline now? And expect to use in the future? Ensuring we achieve a good coverage across all our regulated sectors/key priorities (see below). o How does this vary in home / out of home? By device? What drives these decisions? - Explore emerging technologies, especially AI, and their impact on communication services. o When and why are consumers currently using AI services (e.g. general purpose chatbots (Gemini, ChatGPT etc.) and 'single' purpose AI tools (Sora, Character.AI, Spotify DJ))? Are consumers always aware when they are interacting with AI? o What are some of the key challenges / blockers associated with using AI? e.g. trust, cost, unaware of capabilities, other - Identify the potential opportunities, risks and equity considerations of these emerging technologies, with a particular focus around Ofcom's key priorities. o Internet and post we can rely on o Media we trust and value o We live a safer life online o Enabling wireless in the UK economy Consumer Behaviour & Expectations - How might communication habits change (e.g., immersive media, Internet of Things (IoT), smart homes)? For example: o Media: When and why do viewers turn to PSB content? How does this differ from short form content through TikTok / YouTube etc.? (To help us understand the future for BBC, ITV, C4 & C5). How will immersive formats (AR/VR) and streaming bundles change viewing habits? o News: How and why do consumers ensure the news they engage with is trusted? How does this differ depending on where they consume it? (To help us understand the degree to which news could become more / less trusted). What role will AI-generated news and deepfakes play in trust and consumption patterns? o Online services: How are consumers using personal assistants and AI tools (e.g. Siri, Alexa, ChatGPT) today? What drives this usage? Will consumers adopt AI for everyday tasks (shopping, health advice, entertainment curation)? What concerns might limit adoption (privacy, bias)? o Telecoms: Will consumers shift to satellite broadband (e.g., Starlink) or other alternatives for better coverage? How will demand for ultra-low latency (gaming, VR, remote work) influence broadband choices? Will consumers expect seamless connectivity across home, mobile, and IoT devices? - What new expectations will consumers have around speed, reliability, and personalisation?

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c2f26733-ec0d-4883-ae17-42c920d06ded
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Mini Competition via Ofcom Market Research Framework Agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£87,000 Under £100K
Lots Value
Not specified
Awards Value
£87,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Apr 20262 weeks ago
Submission Deadline
16 Jan 2026Expired
Future Notice Date
Not specified
Award Date
2 Feb 20262 months ago
Contract Period
5 Feb 2026 - 30 Jun 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

MAGENTA RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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