Award

Campaign Evaluation 2021

HIGHWAYS ENGLAND COMPANY LIMITED

This public procurement record has 1 release in its history.

Award

14 Jul 2021 at 13:37

Award Notice
Summary of the contracting process

The procurement process involves Highways England Company Limited, which is engaging in a selective tender for "Campaign Evaluation 2021", valued at £118,848. This contract falls under the business services category, specifically focusing on law, marketing, consulting, recruitment, printing, and security. The contract commenced on 17 June 2021 and will conclude on 16 June 2022. The procurement was conducted via a call-off from the CCS RM6018 framework, with the tender period having ended on 25 May 2021.

This tender presents a significant opportunity for small and medium-sized enterprises (SMEs) in the marketing and consultancy sectors to expand their business. Those with expertise in campaign measurement and evaluation, particularly firms that can provide insights into marketing performance and creative testing, would be well-positioned to compete. By fulfilling this contract, businesses can enhance their visibility and develop strategic partnerships within the public sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Campaign Evaluation 2021

Notice Description

Highways England have appointed a supplier to provide rapid insights and evaluation support to measure marketing and wider comms activities. This will include a wide range of services from baselining and measurement of campaigns, through to last minute creative testing. Additional information: Name of Framework CCS RM6018

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bcc0fc8d-dc03-4e11-8446-f331f8a17424
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£118,848 £100K-£500K
Lots Value
Not specified
Awards Value
£118,848 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Jul 20214 years ago
Submission Deadline
25 May 2021Expired
Future Notice Date
Not specified
Award Date
24 May 20214 years ago
Contract Period
16 Jun 2021 - 16 Jun 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HIGHWAYS ENGLAND COMPANY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GUILDFORD
Postcode
GU1 4LZ
Post Town
Guildford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ25 West Surrey
Delivery Location
Not specified
Local Authority
Guildford
Electoral Ward
Stoke
Westminster Constituency
Guildford

Supplier Information

Number of Suppliers
1
Supplier Name

ICM UNLIMITED (REGISTERED AS WALNUT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373-2021-07-14T14:37:34+01:00",
    "date": "2021-07-14T14:37:34+01:00",
    "ocid": "ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "Campaign Evaluation 2021(1)",
        "title": "Campaign Evaluation 2021",
        "description": "Highways England have appointed a supplier to provide rapid insights and evaluation support to measure marketing and wider comms activities. This will include a wide range of services from baselining and measurement of campaigns, through to last minute creative testing. Additional information: Name of Framework CCS RM6018",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "WC2H 9EA"
                    }
                ]
            }
        ],
        "value": {
            "amount": 118848,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2021-05-25T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-06-17T00:00:00+01:00",
            "endDate": "2022-06-16T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-177461",
            "name": "HIGHWAYS ENGLAND COMPANY LIMITED",
            "identifier": {
                "legalName": "HIGHWAYS ENGLAND COMPANY LIMITED"
            },
            "address": {
                "streetAddress": "Highways England Company Ltd, Bridge House, 1 Walnut Tree Close",
                "locality": "Guildford",
                "postalCode": "GU14LZ",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "TransparencySGRM",
                "email": "transparencySGRM@highwaysengland.co.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-177462",
            "name": "ICM Unlimited (Registered as Walnut Unlimited LTD)",
            "identifier": {
                "legalName": "ICM Unlimited (Registered as Walnut Unlimited LTD)"
            },
            "address": {
                "streetAddress": "Orion House, 5 Upper St Martin's Lane, London, WC2H 9EA"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-177461",
        "name": "HIGHWAYS ENGLAND COMPANY LIMITED"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373-1",
            "status": "active",
            "date": "2021-05-25T00:00:00+01:00",
            "datePublished": "2021-07-14T14:37:34+01:00",
            "value": {
                "amount": 118848,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-177462",
                    "name": "ICM Unlimited (Registered as Walnut Unlimited LTD)"
                }
            ],
            "contractPeriod": {
                "startDate": "2021-06-17T00:00:00+01:00",
                "endDate": "2022-06-16T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/bcc0fc8d-dc03-4e11-8446-f331f8a17424",
                    "datePublished": "2021-07-14T14:37:34+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "awardNotice",
                    "description": "Freedom of Information Act 2000 - Section 40 Personal Information & Section 43 Commercial",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/65f15304-fff6-4c27-b0fe-dcc0eb831a66",
                    "format": "application/pdf"
                },
                {
                    "id": "3",
                    "documentType": "awardNotice",
                    "description": "Freedom of Information Act 2000 - Section 40 Personal Information & Section 43 Commercial",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/54118685-01f0-4a8f-ab1a-bfa0c881b680",
                    "format": "application/pdf"
                },
                {
                    "id": "4",
                    "documentType": "awardNotice",
                    "description": "Freedom of Information Act 2000 - Section 40 Personal Information & Section 43 Commercial",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/7686c9d6-e260-411f-843b-efcf7b262f5c",
                    "format": "application/pdf"
                },
                {
                    "id": "5",
                    "documentType": "awardNotice",
                    "description": "EPIMS Link",
                    "url": "https://www.econtrack.com/Package/View.aspx?data=VLRkjI6qVWrZoFPc2auhJg=="
                }
            ]
        }
    ]
}