Award

Love Seafood Media Planning & Buying - FY2021

SEA FISH INDUSTRY AUTHORITY

This public procurement record has 6 releases in its history.

Award

01 Aug 2022 at 15:20

TenderAmendment

31 Jan 2020 at 14:56

TenderAmendment

28 Jan 2020 at 09:22

TenderAmendment

24 Jan 2020 at 11:58

TenderAmendment

21 Jan 2020 at 16:30

Tender

13 Jan 2020 at 16:14

Summary of the contracting process

The Sea Fish Industry Authority is conducting a procurement process titled "Love Seafood Media Planning & Buying - FY2021", aimed at finding a media planning and buying partner to enhance its consumer marketing for the "Love Seafood" brand. This contract, classified under advertising and marketing services with a value of £265,000, has an open procurement method and an ongoing tender period ending on 10 February 2020, with the contract expected to commence on 16 March 2020 and last until 31 March 2021. The procurement location is in Edinburgh, Scotland, and it is particularly significant for businesses in media and marketing sectors looking to engage with consumer-focused campaigns.

This tender presents an opportunity for businesses specialised in media planning and marketing services, especially those with a capability for strategic thinking and a collaborative approach. Small and medium enterprises (SMEs) are particularly encouraged to apply, as they can align with the cultural values and long-term vision anticipated by Seafish. Suitable bidders should possess a deep understanding of audience engagement strategies and be able to propose innovative solutions that contribute to a sustained marketing impact over the next two decades.

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Notice Title

Love Seafood Media Planning & Buying - FY2021

Notice Description

Seafish are looking for a media planning and buying partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood." The media partner will be required to work closely with the Seafish Consumer Marketing team, the Seafish Corporate Communications team, the appointed Concept partner, the appointed Content partner and the appointed PR/influencer partner. We're ultimately looking for a partner who is able to offer the following, alongside embracing collaborative working and delivering against the requirements of the tender/eventual briefs: * Shares similar cultural values to that of Seafish - and embraces the HOW as much as the WHAT. * Looks at the WHY (strategic thinking), from all angles. Particularly, when it comes to understanding and applying the discipline of traditional planning, alongside marketing. * Embraces what we already know about our audiences, and what our research is telling us - and helps build upon that, ensuring the customer is at the centre of everything we do. * Embraces a measured approach to success - understanding overarching objectives and being able to articulate ROI for Seafish at every turn. * Offers a creative mindset - providing proactive solutions, rather than expecting a 'horse to water' approach. * Understands the long-term approach to seafood marketing with consumer audiences. This is about changing hearts and minds over a long period of time (20 years) - so, it's important to build a partnership that will last, and develop ideas with longevity and vision. For more detailed information on the above tender, this can be found in the attached invitation to tender document. Other tenders can be found on our website - https://www.seafish.org/article/tenders

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f8db8933-7bbc-4f56-9030-76cd4298cfad
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£265,000 £100K-£500K
Lots Value
Not specified
Awards Value
£5,754 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Aug 20223 years ago
Submission Deadline
10 Feb 2020Expired
Future Notice Date
Not specified
Award Date
21 Jun 20205 years ago
Contract Period
21 Jun 2020 - 1 Sep 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
SEA FISH INDUSTRY AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH7 4HS
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
Not specified

Local Authority
City of Edinburgh
Electoral Ward
Leith Walk
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

THE LANE MEDIA AGENCY

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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