Award

Change the Script phase 2

SOCIAL WORK ENGLAND

This public procurement record has 1 release in its history.

Award

03 Feb 2025 at 12:35

Award Notice
Summary of the contracting process

Social Work England recently awarded a contract titled "Change the Script phase 2" under its campaign aimed at improving the public's perception of social workers through media representation. Awarded to Kindred, a small to medium-sized enterprise (SME), the contract valued at £90,000 commenced on 31st January 2025 and will run until 30th September 2025. The project falls under the industry category of "Television services" and is primarily located in Sheffield, with the contract being awarded as a direct award. The campaign, initially launched in Social Work Week 2024, demonstrated significant improvements in public opinion, with follow-up efforts intending to further boost the recognition and appreciation of social workers, thus aiding recruitment and retention efforts within the profession.

This tender provides significant opportunities for businesses within the television and media services industry, particularly those proficient in social impact campaigns and public perception projects. SMEs and enterprises focused on creating meaningful social change through media would find this contract particularly well-suited to their expertise. With the goal of enhancing the portrayal of social workers and highlighting their societal contributions, businesses with experience in developing and executing strategic communication campaigns will be well-positioned to compete for similar future tenders.

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Notice Information

Notice Title

Change the Script phase 2

Notice Description

The first phase of Social Work England's Change the Script Campaign was launched during Social Work Week 2024. It called on the TV and film industry to more accurately represent social workers on screen, boosting public perceptions and recognition of the profession in response to data that showed only 44% of the public think social work is well-respected in society. Campaign evaluation found a 67% increase in people agreeing that social workers deserve more recognition after viewing the campaign film. Given their central role in society, the key campaign objective for phase 2 would be to continue to increase public understanding, recognition and trust of social work as a regulated profession and show appreciation for a role that supports millions of people. It is a vital career. This would also support recruitment and retention within the profession.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-fdc768d4-985d-404e-9f78-41860a167dcf
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3c57caae-ce4c-4dda-8df7-873081e0448f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Direct Award
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92220000 - Television services

Notice Value(s)

Tender Value
£90,000 Under £100K
Lots Value
Not specified
Awards Value
£90,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Feb 20251 years ago
Submission Deadline
6 Jan 2025Expired
Future Notice Date
Not specified
Award Date
24 Jan 20251 years ago
Contract Period
31 Jan 2025 - 30 Sep 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOCIAL WORK ENGLAND
Contact Name
Wayne Kehoe
Contact Email
wayne.kehoe@socialworkengland.org.uk
Contact Phone
+44 114 212 7775

Buyer Location

Locality
SHEFFIELD
Postcode
S1 2FJ
Post Town
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
Not specified
Local Authority
Sheffield
Electoral Ward
City
Westminster Constituency
Sheffield Central

Supplier Information

Number of Suppliers
1
Supplier Name

KINDRED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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