Award

Research on video-sharing platforms: understanding audience experiences and motivations

OFCOM

This public procurement record has 1 release in its history.

Award

12 Mar 2026 at 12:19

Award Notice
Summary of the contracting process

The procurement process for this contract was conducted by Ofcom, a key regulatory authority in the communications industry, based in London, England. Titled "Research on video-sharing platforms: understanding audience experiences and motivations," this initiative falls under the category of market research services, specifically focused on YouTube. The contract, valued at £126,145, was awarded to Ipsos UK, a large-scale supplier known for expertise in qualitative research. The procurement method was a mini competition through the Ofcom Market Research Framework Agreement, under the services category. The award status is active, with the contract period running from 27th January 2026 to 30th September 2026. This research aims to explore user experiences and engagement with Public Service Broadcasting (PSB) content on YouTube and was completed as of 28th November 2025.

This contract provides ample opportunities for businesses involved in market research and analytics, specifically those specialising in digital platforms and audience behaviour. SMEs and VCSEs are considered suitable for such opportunities, given the scope of work and the procurement method. Companies with expertise in internet-based media analytics or those with innovative approaches to understanding digital consumption are well-positioned to engage with similar tenders in the future. By participating in such projects, businesses can enhance their visibility, demonstrate their expertise in digital research, and expand their portfolios within the public sector. With strategic involvement in pivotal research tasks like these, businesses can strengthen their standing and grow their influence in the burgeoning digital landscape.

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Notice Information

Notice Title

Research on video-sharing platforms: understanding audience experiences and motivations

Notice Description

Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relevance compared to other creators and influencers.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e6709559-46ed-4c6a-8560-9e52f2f9834a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Mini Competition via Ofcom Market Research Framework Agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£126,145 £100K-£500K
Lots Value
Not specified
Awards Value
£126,145 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Mar 20262 days ago
Submission Deadline
28 Nov 2025Expired
Future Notice Date
Not specified
Award Date
15 Jan 20261 months ago
Contract Period
27 Jan 2026 - 30 Sep 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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