Planning

Digital OOH Media - Swansea Enterprise Park

CITY & COUNTY OF SWANSEA

This public procurement record has 1 release in its history.

Planning

16 Feb 2021 at 10:56

Summary of the contracting process

The City and County of Swansea is planning a procurement process for the title "Digital OOH Media – Swansea Enterprise Park." This tender falls within the advertising and marketing services industry and aims to establish commercial opportunities for the supply, management, and installation of four Digital LED Advertising Boards at specified sites in Swansea, UK. Interested parties are encouraged to express their interest before the deadline of 12 noon on Friday, 12th March 2021. This notice serves as a Prior Information Notice, and the formal procurement process is set to commence following the establishment of market interest.

This tender presents a significant opportunity for businesses experienced in advertising and digital media services, particularly those specialising in out-of-home (OOH) advertising. Companies that have a background in the installation and management of digital display systems would find this opportunity well-suited to their expertise. The increasing demand for digital advertising solutions offers a fertile environment for growth, with local authorities already modernising their advertising strategies. Interested businesses should consider submitting their qualifications and proposed digital strategies to engage with this promising project.

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Notice Title

Digital OOH Media - Swansea Enterprise Park

Notice Description

The City and County of Swansea ('the Council') is seeking expressions of interest from appropriately experienced operators with respect to commercial opportunities for supply, management and installation of 4 Digital LED Advertising Boards. (subject to planning consent).

Lot Information

Lot 1

The City and County of Swansea ('the Council') is seeking expressions of interest from appropriately experienced operators with respect to commercial opportunities for supply, management and installation of 4 Digital LED Advertising Boards. (subject to planning consent). The identified sites below will be on a long lease agreement for use of the land. Sites identified on Enterprise Park, Swansea (Subject to planning) Site 1: Phoenix Way heading Eastbound (Mercure) Site 2: Upper Fforest Way - Heading towards ASDA Site 3: Valley Way heading towards Fendrod Lake Site 4: Jersey Road/ Viking Way Market climate and demands: Out of home (OOH) advertising media is the current fastest growing advertising platform across the UK especially digital. Whilst the digital out of home media (OOH) is soaring, e marketer.com has reported that in 2018 470GBP Million was spent on OOH media and 50% of the spend was attributed to digital advertising. Other authorities such as London, Cardiff, Aberystwyth, Kent and Carmarthenshire to name a few have already instigated and converted their billboards to digital. The use of digital LED displays in place of more traditional paper or stretched vinyl posters is increasingly commonplace in the advertising industry. Unlike their predecessors, digital displays allow for poster images to be changed remotely which greatly improves efficiency and drastically reduces the amount of site visits and physical waste. Guidance for interested party At this stage, Swansea Council are looking to establish market interest for the proposed. Interested parties are asked to submit a response to Simon Aspland, Strategic Estates Simon.Aspland@swansea.gov.uk no later than 12 noon Friday 12th March 2021. Please provide: * Name of organisation and brief description of background and experience. * Proposed digital structure and market opportunities. * Environmental considerations. * Percentage usage and structure of to the authority. * Swansea Council would apply for the necessary Planning permissions. The 3rd party would have to adhere to Swansea Councils advertising policies and restrictions on non-appropriate advertisements. It would be the sole responsibility of the 3rd party supplier to obtain all necessary insurances such as public liability/ accidental damage etc.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-029378
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/003089-2021
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341200 - Advertising management services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Feb 20215 years ago
Submission Deadline
Not specified
Future Notice Date
31 Mar 2021Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CITY & COUNTY OF SWANSEA
Contact Name
Not specified
Contact Email
procurement@swansea.gov.uk
Contact Phone
+44 1792637242

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
TLL18 Swansea

Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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