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Media Services

The Minister for the Cabinet Office acting through Crown Commercial Service

This public procurement record has 3 releases in its history.

Award

12 Jan 2022 at 22:45

Award Notice
Award

07 Oct 2021 at 22:45

Award Notice
Tender

24 Feb 2021 at 22:56

Tender Notice
Summary of the contracting process

The Minister for the Cabinet Office, acting through the Crown Commercial Service, has initiated the Campaign Solutions 2 procurement process, a collaborative agreement focused on advertising and marketing services within the UK public sector. The tender is currently in the active phase and aims to establish a framework lasting four years, with an estimated total value of £490 million, distributed across various lots for creative, marketing, and events management services. Key dates include a bid opening on April 21, 2021, with a final submission deadline on the same day.

This contract presents significant growth opportunities for businesses within the creative and advertising sectors, particularly those offering innovative marketing solutions, media planning, event management, and digital services. Agencies capable of delivering high-quality campaign strategies and those demonstrating compliance with the Cyber Essentials requirements will be well-positioned to compete. The framework allows multiple lots, enabling firms of various sizes, from SMEs to larger entities, to engage depending on their capabilities and offerings.

How relevant is this notice?

Notice Information

Notice Title

Media Services

Notice Description

Crown Commercial Service (CCS) as the Authority has put in place a Pan Government Collaborative Agreement for the provision of media services to be utilised by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement is the recommended vehicle for all media services required by UK Central Government Departments. The framework agreement has been established for a maximum duration of 4 years. This agreement replaces the RM6003 Media Buying Framework which expires 21 May 2022.

Lot Information

Strategic Media Activation (Media Buying)

The agency will provide domestic and international media buying services. The Lot 1 Scope and Specification can be found in the Framework Agreement: Appendix A - General Requirements Services Specification (applies to all Lots) Appendix B1, which is the Scope and Specification Appendix for Lot 1 Strategic Media Activation (Media Buying)

Public Sector Media Planning and Buying

The Lot 2 Agencies will provide media planning and media buying services to public sector organisations, but will not include central government. The Lot 2 Scope and Specification can be found in the Attachment 10 Framework Agreement in: Appendix A: General Requirements Services Specification (applies to all Lots) and; Appendix B2: Lot 2 Scope and Specification

Out of Home Media

The Lot 3 Agency will provide specialist agency services related to the buying of Out-of-Home advertisements. The Lot 3 Scope and Specification can be found in the Attachment 10 Framework Agreement in: Appendix A: General Requirements Services Specification (applies to all Lots) and; Appendix B3: Lot 3 Scope and Specification Additional information: Corrigendum F14 Notice to the Contract Notice was published on 16 September 2021 (Publication reference 2021/S 000-023128): Due to a new modification and clarification to the Lot 4 Call Off Contract Terms, in compliance with Regulation 47(3) of the Public Contract Regulations 2015, the Lot 4 time limit for the receipt of tenders was extended to 15:00hrs, Tuesday 28 September 2021.

Advertising Revenue Generation

The Lot 4 Agencies will provide services for monetisation of advertising real estate, fixtures and furnishings. The Lot 4 Scope and Specification can be found in the Attachment 10 Framework Agreement in: Appendix A: General Requirements Services Specification (applies to all Lots) and; Appendix B4: Lot 4 Scope and Specification

Service Evaluation and Performance

The Lot 5 Agencies will provide an advisory, auditing and contractual compliance services specification for marketing communications services. The Lot 5 Scope and Specification can be found in the Attachment 10 Framework Agreement in: Appendix A: General Requirements Services Specification (applies to all Lots) and; Appendix B5: Lot 5 Scope and Specification.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02960b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/000949-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

79200000 - Accounting, auditing and fiscal services

79210000 - Accounting and auditing services

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

79342000 - Marketing services

92200000 - Radio and television services

92210000 - Radio services

92220000 - Television services

Notice Value(s)

Tender Value
£490,000,000 £100M-£1B
Lots Value
£490,000,000 £100M-£1B
Awards Value
Not specified
Contracts Value
£1,690,000,000 £1B-£10B

Notice Dates

Publication Date
12 Jan 20224 years ago
Submission Deadline
21 Apr 2021Expired
Future Notice Date
Not specified
Award Date
7 Sep 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The Minister for the Cabinet Office acting through Crown Commercial Service
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 9PP
Postcode Area
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
Not specified
Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
25
Supplier Names

23red Limited

Bray Leino Ltd

DDB UK Limited

Digital Unlimited Group Ltd

Dods Group Ltd

ENGINE PARTNERS UK LLP

FCB Inferno

Four Communications Group Ltd

Freud Communications Limited

Getty Images (UK) Limited

Havas UK Ltd

ICF Next Ltd

Identity Holdings Limited

Karmarama Ltd

M&C Saatchi (UK) Ltd

M-integrated solutions

MediaCom UK Limited

Mindshare Media UK Ltd

MullenLowe London LTD

OMD Group Ltd

See the full supplier list within Contracts Finder

Shelton Fleming Associates Limited

Tag Europe Limited

VMLY&R a division of WPP Brands (UK) Limited

Wavemaker Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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